Audience Insights Analyst, Korea
Warner Bros.
Burbank, CAThis was removed by the employer on 3/16/2021 8:33:00 AM PST
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Full Time Job
Warner Bros. Entertainment Inc. seeks a Audience Insights Analyst, Korea for the Data Services: Global Insights & Marketing Ops department.
The Daily
• Build Boolean queries to collect and analyze social media posts
• Review and analyze a broad range of
• Evaluate digital metrics and data sets to establish KPIs
• Write, program and launch online surveys to understand consumer response to creative materials
• Write reports surfacing insights and recommendations for marketing campaign optimization, consumer products product development, talent evaluation, IP passion points, and content creation
• Design presentations and data visualizations consolidating multiple data sources into executive-friendly summaries and analysis
The Essentials
• 3-5 years' experience in a related field - market research or digital marketing desired.
• High School diploma or equivalent required
• Bachelor's Degree in related field (Statistics, Business, Marketing, Journalism) or equivalent combination of education plus work experience
• Korean language and cultural fluency
• English language fluency
• Experience with social media management and analytic tools, including, but not limited Crimson Hexagon, NetBase or Sysomos
• Experience in Facebook Business Manager, Google Ads or AppNexus
• Market Research best practices
• 3-5 years' experience with Excel Pivot tables, PowerPoint
• 1-2 years' experience with major firm or media agency
• Knowledge of media strategy and planning options and the media role in integrated communication desired but not required
• Strong organizational and time management skills along with the ability to prioritize multiple responsibilities effectively.
• Proactive and able to multi task with minimal supervision
• A creative curiosity, collaborative ethic, hardworking enthusiasm, and driving personal vision