Summer Intern - TV Marketing Family & Animation MBA
Warner Bros. Entertainment Group
Burbank, CAThis was removed by the employer on 3/28/2019 5:29:00 AM PST
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Full Time Unpaid Internship
What part will you play?
Warner Bros. Home Entertainment is seeking a MBA candidate intern for our Family & Animation Marketing team. This internship is intended to provide meaningful and practical work experience to a MBA student interested in brand marketing for the Home Entertainment Group.
The duration of the internship is approximately 10 weeks. The Intern will be expected to help support the Family & Animation Brand Marketing team in developing global and customer/client specific marketing plans, providing creative direction, and optimizing product.
• Assist in the development of a cohesive marketing and product plan for the Looney Tunes 90th Anniversary.
• Physical/Digital Product.
• Collector Product.
• Creation of anniversary limited edition sku and other product offerings.
• Updated Creative Direction - Bonus Content.
• Potential Premiums (physical only).
• Casual Fans.
• Multi-features.
• Value Product.
• Oversee the creation of an anniversary line look.
• Develop recommendations for impactful execution at retail.
• Conduct comprehensive analysis of specific market segments (horror, action, comedy, etc.) for live-action home entertainment original movies.
• Conduct an analysis of the Family & Animation segment in the digital marketplace to identify best practices and how they could be used to optimize key franchises (DC Comics, Scooby-Doo, etc.).
• Additional projects as time permits:
• Assist in the migration of key documents to the new Family & Animation SharePoint site.
• Initiate and update Creative Briefs for 2019 and 2020 titles.
• Develop Selling Guides for the 2020 Made-for-Video product line.
What do we require from you?
• Must be enrolled as a graduate MBA student in good academic standing (3.0 GPA or higher).
• Previous work experience in Marketing a plus.
• Must have proficient computer skills; Proficiency in MS Word, PowerPoint, Excel and Outlook preferred.
• Must have the ability to communicate effectively and tactfully with managers and other levels of personnel.
• Must have the ability to pay close attention to details.
• Must have the ability to organize.
• Must have the ability to work well under time constraints.
• Must have the ability to handle multiple tasks.