Sr. Manager, Paid Search

This is a Full Time Job

This role will focus specifically on driving paid subscriptions to Warner Bros. Discovery's Streaming Services. The Paid Search Manager will lead paid search campaigns across digital buying platforms such as Google, Bing, and Apple Search.

Your Role Accountabilities…
• Develop and execute global paid search campaigns with a variety of goals (subscriber acquisition, registrations, installs, etc.).
• Lead paid search planning and media-buying across certain territories and/or brands, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
• Keep abreast of market trends and developments, also liaising with Google, Bing & Apple partners - identifying new betas and tech to drive our search offering forward
• Work with Acquisition Strategy team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.
• Develop and manage search strategists and managers to ensure best practices are followed and there is flawless execution on campaigns.
• Optimize campaigns with the goal of generating efficient conversions (cost per acquisition)
• Manage conversion tracking and ensure all campaigns are properly tracking conversion.
• Develop plans and actively apply learnings to create best-in-class executions.
• Serve as the SEM expert, platform partner, and trend-spotter.
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).

Qualifications and Experience…
• 6+ years of hands-on SEM experience, media agency experience strongly preferred.
• Deep understanding of paid search, with experience using external bid management tools (Search Ads 360, Marin or Kenshoo)
• Experience with Direct Response campaigns is required with experience with attribution and conversion tracking.
• Experience with app campaigns,Mobile Marketing Attribution (such as Kochava) and YouTube preferred.
• A problem solver at heart, interested in working in a fast-paced environment

with excellent troubleshooting and QA skills - strong attention to detail essential
• Proven project management, self-organization and prioritization skills - ability to multi-task with effective resolution management in a fast-paced, growing environment
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
• Analytical with a comfort in dealing with numbers and reporting
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
• Willingness and flexibility to ''pitch in'' with various ad-hoc projects to help support the larger Media Strategy & Analytics team. Including cross-functional support to other bid-based buyers (social and programmatic).
• Proficient in Microsoft Office systems, specifically in Excel.
• Clear communicator who can translate strategy into action.
• Must have the legal right to work in the US.



The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $83,090.00 - $154,310.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.