Sports Promotion Executive
Warner Bros. Discovery
Innerleithen, UKThis is a Full Time Job
Warner Bros. Discovery (WBD) Sports Europe represents WBD's portfolio of sports brands, channels, and platforms in Europe. WBD Sports Europe includes the much-loved consumer brands Eurosport and TNT Sports in the UK and Ireland, as well sports programming and content on WBD's free-to-air TV networks and streaming on Max* and discovery+. They connect audiences with the greatest sporting events in the world. WBD Sports Europe completes a full 360° offer with its Events management and promotion division, which oversees 35+ events across four global championships each year and has achieved the ISO20121 certification for sustainability of event management practices. WBD Sports (Events) is seeking to appoint a dedicated and detail-oriented Promotion Executive for international cycling events (primarily mountain bike & track).
Your Role Accountabilities...
• Managing and implementing promotional strategies and campaigns (pre-event, on-event, post-event) aligned with marketing goals for each season.
• Planning, scheduling, and executing fan experience activations at events (e.g., autograph sessions, interviews, press conferences).
• Managing marketing tools, including newsletters, graphics, website updates, posters, programs, and TV spots for event promotion.
• Overseeing athlete activation/promotion schedules during events.
• Supporting event organizers in ticketing strategy campaigns by producing key assets and leveraging WBD networks.
• Assisting social media teams in maintaining brand consistency and developing content strategy, messaging, and promotional activations.
• Booking promotional campaigns (digital and linear) on the WBD platform.
• Coordinating with internal departments, event stakeholders, suppliers, and creative agencies for promotional efforts and fan experiences.
Qualifications & Experience...
• Proven experience in Marketing, preferably Sports or Events.
• Strong understanding of cycling disciplines.
• Experience with promotional activations and coordinating field teams.
• Excellent project management skills; able to meet tight deadlines.
• Comfortable working with international markets.
• Willing to travel for events, including weekends.
• Skilled in logistics, project management, communication, and strategy.
• Proficient with social media tools and digital/web environments.
• Knowledgeable in Excel, PowerPoint, and Photoshop.
• Organized, dynamic, team player, capable of working autonomously in fast-paced environments.
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.
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