Senior Vice President of Digital Marketing, Global Franchise

This is a Full Time Job

The SVP, Digital Marketing, Global Franchise will lead our fan engagement strategy, partnering closely with our Franchise and Line of Business leaders to expand and deepen our audiences year-round across social and digital platforms, HP.com, and HP CRM. This leader will support key line of business tentpoles and drive our major franchise marketing moments such as Back to Hogwarts and Batman Day.

Your Role Accountabilities…
• Lead the global social and digital footprint for Global Franchise, spanning Harry Potter, DC (including Batman, Superman, and other character handles and channels), Looney Tunes, Tom & Jerry, WB Kids, DC Kids, and other franchise properties.
• Oversee channel and handle strategy in coordination with Franchise leads, WBD digital leads, and WBD senior leadership.
• Lead a best-in-class digital marketing organization, providing thought leadership on implementing franchise strategies across the digital ecosystem, developing high impact digital creative, and driving fan engagement and affinity.
• Deliver creative excellence and digital marketing expertise, encompassing social strategy, campaign development, and original content production.
• Drive commercial value for franchise lines of business by leveraging the digital footprint to create and/or distribute content and marketing materials.
• Serve as GM for Wizarding World Digital (JV), overseeing the full Harry Potter digital ecosystem to grow fan engagement and acquisition. Lead Harry Potter CRM, including HarryPotter.com.
• Support WBD Franchise strategies across Harry Potter, DC, and Animation by developing and implementing digital marketing campaigns aligned with brand and franchise marketing initiatives.
• Develop evergreen (365) social content for Harry Potter, DC, and Animation based on franchise priorities to fuel fan engagement.
• Lead the WBD Franchise Digital Originals content studio, developing original digital-first content creative offerings including animation, studio-based content, and more.
• Manage digital agency relationships, including RFPs, day-to-day oversight, and performance measurement.
• Oversee digital marketing paid media and performance marketing, optimizing both campaign-specific and evergreen spend across the franchise ecosystem.
• Manage franchise digital operations to ensure efficient use of resources within the Franchise team and across WBD lines of business.
• Lead digital data and analytics, establishing best-in-class KPIs and measurement frameworks to inform digital marketing strategies and execution.
• Partner with Franchise strategy leads to identify and develop campaign and annual digital footprint KPIs.

Qualifications & Experience…

Work Experience
• At least 15 years of experience in marketing, brand, and/or franchise management, with significant experience in digital marketing and leadership.
• Seasoned digital marketing executive with deep digital campaign and marketing expertise, with a proven track record of communicating across all levels and functions of a complex organization, from senior leadership to creative and technology teams.
• Deep understanding of franchise fanship and the ability to translate franchise stories into digital marketing and content.
• Demonstrated ability to manage workflow to meet tight deadlines while handling high volume; able to maintain a positive and productive demeanor under pressure.

Education, Professional Training, Technical Training or Certification
• Bachelor's degree required.

Knowledge/Skills
• Highly creative with strong business understanding and strategic aptitude.
• Highly strategic thinker with the ability to translate strategy into actionable plans that drive results.
• Ability to leverage data to inform both creative and strategic decision-making.
• Ability to think strategically when planning across all consumer touchpoints.
• Highly collaborative, effective in a matrixed environment, and able to influence without authority.
• Excellent project management, prioritization, and planning skills with strong attention to detail.
• Ability to dive deep into any project or program and roll up one's sleeves when needed.
• Strong interpersonal skills, maturity, and excellent judgment; able to work effectively with senior executives and influence at all levels.
• Exceptional presentation and communication skills.
• Proficient with social media platforms, marketing tools, and the Microsoft Office Suite.

Other Requirements
• Ability to travel when necessary.