Marketing Technology Manager - Measurement & Analytics

This is a Full Time Job


Role: Measurements, Manager - Marketing

Responsibilities:

• Plays an integral role within the company, working with industry-leading media buying and attribution platforms (managed in-house).
• Supports multi-channel marketing campaigns across search, social, display, mobile, CTV, affiliate, etc.
• Supports the reporting infrastructure that enables the measurement of paid marketing efforts in the EMEA and APAC regions.
• Manages workflows across internal and external teams, ranging from internal marketing strategy/digital media buying teams, finance, and external ad agency teams.

Your Role Accountabilities:

1. Reporting Data Feed Implementation & Monitoring
- Set-up campaign reporting feeds to support measurement of global marketing campaigns.
- Monitor automated digital media spend reporting feeds for failures and alert the necessary teams.
- Respond to analytics teams' troubleshooting requests.
- Take direction from the MarTech leadership to identify enhancements to streamline reporting feeds and monitoring workflows.

2. Cross-Functional Communication
- Connect regularly with subscriber acquisition strategy leads to understand measurement needs and communicate capabilities.
- Liaise with major advertising partners (Google, Facebook, TikTok, etc.) to identify new measurement features.
- Manage external brand agencies to ensure best practices regarding taxonomy and spend entry are followed.

3. Spend Reporting Workflows
- Coordinate with Finance to confirm billing spend alignment.
- Manage brand agency workflows to gather offline spend data (TV, radio, print, etc.) across APAC and EMEA.
- Ensure ad platform partners provide timely reports.

4. Taxonomy and Spend Remediation
- Collaborate with regional brand agencies (Max, Discovery+, TNT Sports, etc.) to taxonomy errors in digital and offline files.
- Work with acquisition teams to correct taxonomy issues in digital ad platforms.
- Investigate and address spend discrepancies with media plans, notifying the analytics team as necessary.
- Follow up with relevant teams (agencies, marketing, etc.) to resolve issues.

Qualifications & Experience:

• Strong experience in marketing technology or paid marketing data reporting operations.
• Experience automating the aggregation of disparate data.
• Must have strong written and oral communication skills.
• Experience with paid marketing ad platforms is required (social media platforms, Google Marketing Platform, search, and programmatic).
• Demonstrated ability to manage and maintain both internal and external cross-functional relationships (marketing, technical, and business teams).

What's Nice to Have:

• Experience in working with major marketing data aggregation platforms like Datorama, Funnel, or Domo is highly preferred.
• Ad agency experience/familiarity with media planning, execution, and measurement is a plus.
• Experience with pixel deployment, tag management, Google Analytics, and Mobile Measurement Partner for enabling conversion reporting a plus.
• Proficiency in SQL for data profiling and validation.
• Knowledge of Python for automating workflows.

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.