Manager, Lifecycle Marketing

This is a Full Time Job

The Manager, Lifecycle Marketing will lead the lifecycle marketing strategy for Max for our hybrid platforms such as Prime Video Channels and YouTube TV and other Wholesale distribution platforms. This role is part of the Retention & Engagement team within the Streaming and Interactive division. Reporting into the Senior Director of Lifecycle Marketing, the successful candidate will work cross-functionally, regularly liaising with other teams within Retention & Engagement and the wider business org.

Your Role Accountabilities…
• Liaison with partner marketing teams and partner platforms to continuously push for enhancement to communication channels within partner environments and within our owned environments
• Develop the strategy for lifecycle programs across the customer lifecycle, delivering best-in-class communication and experiences that increase engagement and retention rates for Max across our third party distribution platforms, including Amazon Prime Video Channels and MVPD Wholesale subscribers
• Brief in all campaign strategies and work with Design, Copy, Project Management, and CRM Ops on campaign execution
• Identify untapped opportunities to engage with our customers during their lifecycle by working cross-functionally with MarTech, Partner Marketing, Monetization, Engagement, Creative and CRM Ops
• Own the applicable lifecycle KPIs for Max on Prime Video Channels, YTTV, and MVPD Subscribers, including but not limited to churn, habituality, title diversity, and more
• Implement testing roadmap & strategy to continually optimize lifecycle programs, including identifying opportunities for A/B testing
• Continuously monitor existing campaign results to identify new optimizations
• Effectively communicate learnings and results to leadership and partner stakeholders

Qualifications and Experience…
• 5+ years' experience with a track record of delivering success in a similar role
• Experience evaluating and optimizing toward specific subscriber lifecycle KPIs (engagement, retention)
• Effective communicator, presenter, influencer with a highly collaborative style
• Highly developed organizational, planning and analytical capabilities
• Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
• Bachelor's degree required



The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skillset, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $83,090.00 - $154,310.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@wbd.com.