Director of Global Originals Marketing Strategy

This is a Full Time Job

We are seeking a visionary and globally minded Director, Originals Marketing, Global Strategy to join our team. In this role, you will act as a strategic partner across the entire lifecycle of original series campaigns originating from the US, ensuring they resonate with audiences around the world.

You will embed directly into campaign development, partnering with regional and international teams to shape strategy, enhance creative alignment, and drive global impact. As a key connector between markets-including the US, Europe, Latin America, Asia, Australia and New Zealand-you will ensure our marketing approach reflects cultural insights, maintains cohesion, and delivers meaningful engagement across borders.

This role is ideal for a senior-level marketer with deep expertise in integrated and international marketing-someone who thrives in complex global structures, works autonomously, and brings strong communication, innovation, and problem-solving skills.

Your Role Accountabilities…
• Lead and support the strategic development and regional management of global series campaigns-from early upstream planning through to international rollout.
• Identify innovative, scalable campaign tactics that spark conversation and generate earned media across markets.
• Collaborate on the creation of global, scaleable campaign tactics, enabling cross-functional execution.
• Serve as a key point of contact for international markets, programming teams, and showrunners to support global campaign alignment.
• Establish, document, and socialize best practices while helping improve processes and workflow across teams.
• Partner extensively with cross-functional teams-including Originals Marketing, Regional & Country Marketing, Brand Marketing, Global Ops, Legal, MR, Publicity, Events, WB Sales & Marketing, and more-to drive strategy, campaign roadmaps, briefs, timelines, and IP-related initiatives.
• Apply deep understanding of global markets, cultural nuances, and audience behaviours to inform strategy and creative development.

Qualifications & Experience…
• Proven marketing experience, ideally within entertainment or streaming.
• Experience with client business and international marketing.
• Strong presentation and deck-building expertise.
• Ability to manage multiple priorities with speed and accuracy in a fast-paced, evolving environment.
• Strength in giving constructive feedback and guiding teams toward solutions.
• Outstanding project management and organizational abilities.
• Crisis management skills-resourceful, calm under pressure, and solution-oriented.
• Willingness to travel as required.
• A leadership approach that fosters empathy, inclusion, and a positive, collaborative working culture.

#M&C

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.