Spring Intern - Freeform Marketing

This is a Part Time Unpaid Internship


Freeform is the young adult cable network within the Disney ABC Television Group. At Freeform, our purpose is to energize, empower and entertain young adults wherever they are. We proudly, passionately and relentlessly fuel forward. Entertaining and empowering a generation on their uncharted journey to what's next...on their journey to become.

Freeform's original series reflect the life stages our core audience-from just starting out in college on Grown-ish, to that first moment of adulthood in your early 20s on Good Trouble, to making your way in your career and personal life in The Bold Type. Our hit genre series-Siren and Marvel's Cloak & Dagger-portray young adults charting their own path under extraordinary circumstances.

Freeform's Marketing & Creative team develop all network, series and stunt marketing initiatives, from clutter busting creative, to groundbreaking experiential events, to record-breaking social media campaigns, and pioneering paid media campaigns. We do all of this with a deep grounding in strategy and research-based insights.

Responsibilities:

A day in the life…
The Freeform Marketing Strategy internship will immerse the intern in the broad world of Marketing & Creative with a focus on marketing strategy development, experiential & influencer campaign development and activation, and paid & owned media campaign development and execution. This internship will prime the intern for a career in consumer marketing & media (advertising), across any industry, but especially entertainment.

As our intern, you may:
• Contribute to the development & execution of experiential marketing events & influencer marketing campaigns
• Contribute to the development & execution of paid media (advertising) campaigns.
• Visit with our media agency to gain insights into their world across multiple clients (many marketers start at media agencies)
• Assist in the development of marketing strategy briefs
• Track competitive & consumer insights and prepare presentations for the wider team
• Develop & execute your own initiative(s).
• Attend cross-department and network meetings to learn how an entertainment company operates
• Meet with our colleagues across Marketing & Creative and other Freeform departments to gain insights into their day to day roles
• And more!

Basic Qualifications:

What you bring to the role…
• Strong knowledge of and interest in Freeform content.
• Proven skills utilizing MS Office Suite: Outlook, Excel, Word, PowerPoint.
• Interest in advertising/marketing.
• Interest in television and entertainment.
• Proven ability to handle multiple projects in a fast paced environment; strong organizational skills.
• Strong written and verbal communication skills.

Required Education

• Currently enrolled in an accredited college or university and taking at least one class, or be a recent graduate of an accredited college or university within the last six (6) months at time of application, or be currently participating in the Disney College Program, Disney Culinary Program or Disney Professional Internship Program
• At the time of the internship-undergraduate student entering their Junior or Senior year, or a recent graduate within six months of graduation.

Preferred Education

• Cumulative GPA of 3.0 or higher is preferred

Additional Information:

• The approximate dates of this internship are January through May/June 2020
• Candidate must be available to work full time hours (approximately 40 hours per week) for the duration of the internship
• Must be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional Internship
• Must be at least 18 years of age
• Must not have completed one year of continual employment on a Disney internship or program
• Must possess unrestricted work authorization
• Housing: Interns must provide their own housing for the duration of their internship program.
• Transportation: Interns must have reliable transportation to get to and from work for the duration of their internship program.

Required Materials: PDF version of resume must be uploaded at time of application

About Media Networks:

The Media Networks segment includes cable and broadcast television networks, television production and distribution operations, publishing, domestic television stations, digital businesses and radio networks and stations.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with International Family Entertainment, Inc., which is part of a business segment we call Media Networks.

International Family Entertainment, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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