Media Buyer, Social -Viacom Advanced Marketing Services
ViacomCBS
New York, NYThis was removed by the employer on 4/16/2020 8:54:00 AM PST
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Full Time Job
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
Overview and Responsibilities
Overview:
We are looking for a creative and analytical Media Buyer to manage our paid media campaigns. Our team runs forward-thinking advertising campaigns. This is an opportunity for an up and coming media buyer with social network experience. Our ideal candidate is comfortable in a dynamic environment, brings energy and passion to everything you do, and encourages learning new skills while rolling up your sleeves on projects both big and small.
Responsibilities:
• Lead multiple paid social media advertising programs across various social and digital channels - from planning to implementation, to optimization and analysis
• Define the strategy and standard methodologies for audience extension campaigns
• Pull daily reports for campaign optimization. Compile monthly reports to track month-to-month metrics
• Analyze and disseminate performance data (top of funnel to bottom) and demonstrate data to evolve tactics and continually improve performance
Basic Qualifications
• 2 years experience as a Social Media Buyer
• Expertise with Social Buying platforms (Facebook, Google, Snap, etc)
• Strong Excel background and an ability to manage and analyze sets of data
Additional Qualifications
• Self-starter who can balance range of projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
• Strong communication skills and the ability to easily collaborate with a variety of colleagues
• Strong interest and curiosity in the world of progressive Digital Advertising