Manager, Tentpole & Experiential Activations Marketing
Paramount
Hollywood, CAThis was removed by the employer on 4/8/2022 2:52:00 PM PST
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Full Time Job
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount , Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
Overview:
Activation is a group dedicated to campaign development and execution across the Paramount cable brands (minus BET) in partnership with our Ad Sales teams. The Tentpole & Experiential Activation team works across brands to develop multi-platform and OTG marketing extensions for our partners tied to tentpoles and experiences that support our brand IP.
We partner with the Brand (channel) teams as well as Velocity Pitch, Creative, and client-facing Activation teams to develop custom, integrated marketing solutions that deliver on client critical metrics and drive cultural conversation. The team is specifically responsible for concept development, activation, program management, and production resource management (internal & external).
We work on projects including but not limited to - NickFest, CMT Music Awards, CMT Music Awards Leadup Week, Paw Patrol Tours, VidCon, bespoke client activations, and many more. We drive revenue by creating content and fan experiences tapping into our biggest IP on behalf of our clients.
Responsibilities:
• Collaborates with the client-direct marketing teams to translate a partner€™s brand brief into an impactful plan/recommendation that can be brought to the brand teams to co-develop
• Proactively develop content & experiential opportunities tied to our channel priorities - staying up to date on and informed by trends, technology and innovation
• Plays a support role in the post-sale phase of activation by serving as a liaison between the client-direct Activation teams and our internal and external partners
• Develops sales/client-facing materials for our tentpole events/experiences that articulates our creative strategy, media packages, and custom marketing solutions
• Handle the delivery of creative assets to production and brand partners, manage timelines, create pre-pro materials, represent partner needs on set, and oversee real time campaign elements and optimizations during live tentpole events
Basic Qualifications:
• Bachelor€™s degree with 4 years of experience developing marketing programs, preferably with content and/or experiential background
Additional Qualifications:
• Conversant in all social platforms to best activate fan engagement and marketing strategies
• Excellent written and oral presentation skills; comfortable presenting to large audiences
• PowerPoint wizardry
• Ability to work effectively across multiple departments and external parties
• Comfortable working on multiple campaigns and proposals at once in a fast paced deadline driven environment
• Demonstrate teamwork, negotiation skills, problem solving, multi-tasking, project management, creative ideation, pitching clients, building relationships and leadership