Manager, Events Marketing
ViacomCBS
Burbank, CAThis was removed by the employer on 10/24/2021 8:00:00 PM PST
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Full Time Job
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount , Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
Overview:
Pluto TV is seeking a talented Events Marketing Manager to run and implement event marketing to help support the immense growth of Pluto TV. The Events Marketing Manager will be a key member of a thriving team by planning event marketing initiatives, collaborating with key marketing and programming stakeholders, and leading the execution of Pluto TV marketing at events.
Responsibilities:
This is an important role with a wide range of responsibilities, including:
• Help identify consumer events that support the overall company marketing and communications strategy
• Negotiate event exposure and work with legal to execute contracts
• Seek out events targeting niche markets (ie. Comedy, Anime, Sports, Music, Movies etc.) Think Dr. Who Conventions, Comic Con, Music Festivals
• Collaborate and liaise with related departments (internal creative, content partners, on-air, social media, PR, CRM and distribution marketing, programming, etc) to document and implement deliverables
• Lead event execution either directly or through an events agency
• Align events with content marketing priorities calendar; brainstorm key priorities with marketing, PR and programming teams
• Submit and track creative asset requests, ensuring creative is aligned to strategy and routed for internal approvals
• Assist in reviewing messaging and copy for social, PR, on-air and CRM to help support events
• Developing and owning goals and performance metrics for events
• Working with finance and sales teams to help identify potential barter media sponsorship opportunities
Qualifications:
We believe the right individual will have the following skills and experience in order to be successful in this role:
• 4 years of professional event marketing experience
• Experience supporting or working with many different types of events including non-profits
• Strong project management, communication and exceptional organizational skills
• Experience using data and metrics to measure impact and determine improvements
Additional Qualifications:
• Ability to work in a fast-paced and dynamic working environment, working alongside cross-functional teams towards a seamless and integrated marketing campaign
• A self-starter capable of working independently but also as part of a team
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Sales experience a plus