Direct, Content Merchandising
ViacomCBS
Pyrmont, NSThis was removed by the employer on 4/13/2021 5:59:00 PM PST
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Full Time Job
Direct, Content Merchandising & UX Sr. Marketing Manager, Paramount
Job outline and purpose
The Streaming Marketing team in Australia is looking for a Direct, Content Merchandising & UX Senior Marketing Manager. This role will be responsible for direct marketing, in-product content merchandising and UX strategies to maximise user retention and engagement for our streaming/VOD products.
The role is both strategic and operational. We need someone who can work at the strategic level (generating bold and innovative ideas for growth, developing seamless onboarding and engagement customer journeys, enhancing audience segmentation, building content marketing & merchandising calendars, advocating for best-practice UX design) and at the tactical level (managing campaigns with merchandising tools, analysing traffic data, leveraging traffic channels to maximise title exposure, executing email and app messaging campaigns, creating audience segments for direct marketing campaigns). The successful candidate will have the ability to prioritise in a fast-changing business environment and be passionate about the streaming industry.
Objectives and Functions
Direct Marketing
• Build, own and optimise lifecycle marketing campaigns to increase subscriber engagement, retention and lifetime value
• Partner with product teams to build a roadmap and execute projects that lead to increased engagement from active customers as well as lapsed customers
Content Merchandising and UX
• Own in-product content merchandising and UX and its impact on customer engagement and lifecycle strategy
• Leverage market and behavioural data and audience research to drive insights that determine effective content merchandising strategies
• Create high-impact, curated programming events that leverage content to drive engagement
• Own day-to-day editorial and scheduling operations, including creating and updating pages, content calendars, schedules, analytics, and other deliverables
Present high-level results and programs to senior executives
Liaise with international teams to benchmark, leverage and share best practices and testing plans and serve as a model for existing international markets and vice versa
Deep dive analysis working with BI to understand campaign performance
QUALIFICATIONS:
Here's what we need to see from you and your experience:
• 5 years of direct-to-consumer marketing experience at a start-up, e-commerce or streaming company, with experience in managing user retention and engagement programs, content merchandising and UX
• Proven track-record of managing and delivering customer lifecycle programs in both web and mobile environments, including hands-on management of email workflows, in-app and push notifications, audience segmentation, and identifying customer actions and conversions for each lifecycle stage and achieving those KPIs
• Experience optimising UX strategies to drive increased product or service engagement
• Experience using Salesforce Marketing Cloud, Braze and Adobe Analytics, or comparative marketing automation tools
• Use of analytics to evaluate online customer behaviour, expertise in A/B testing and optimisations
• Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
• Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
• Capacity to coordinate with International, and with different teams preferred
• Exceptional understanding of subscription-based revenue models, especially as it relates to customer lifetime value, engagement and retention
• Excellent proficiency in verbal and written communication in English
It would be amazing if you also had:
• Experience creating HTML emails
• Basic design tool skills to make small adjustments to global creative assets
• Knowledge of the digital entertainment media landscape
• Consumer of entertainment content and interest in it
• Experience working in the streaming industry including a knowledge of current trends
• Experience working on a mobile-first customer offering
• Capability to work in a fast-paced and constantly changing environment
This is a rare opportunity to be involved in a high-profile new business unit within a dynamic & successful global media business. Applications must be made online (not directly to recruiter please) clearly addressing the selection criteria.
There is no formal closing date for this role, but subject to close without notice based on application volume, so please don't delay your application in case you miss out.