Associate Integrated Marketing Manager, Sports

Full Time Job
Associate Integrated Marketing Manager, (Digital Strategy) Sports

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount , Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.

Overview

Our Viacom CBS Digital Integrated Marketing team focuses on three key areas: Business, People and Culture.

Our business mission is to drive revenue by translating and shaping assets into innovative, impactful experiences for brands and consumers. With revenue as our #1 focus, we balance business requirements and user experience, understanding both advertiser needs and consumer behaviors.

Consultative selling is at the core of what we do, helping clients to achieve their KPIs. We use data and insight-led inspirational storytelling, industry-leading technology and premium, captivating content, and world class design and production capabilities to develop solutions that get results.

Our people are our greatest asset! We strongly believe in career growth and development and have invested in tools that help all team members advance their careers.

Our culture is based on trust, teamwork and transparency. We embrace diversity and inclusion and value both personal and professional success.

Responsibilities

The CBS Sports Digital Strategy team is responsible for creating and developing successful sales opportunities that deliver value to our brand partners. The team oversees all key sports properties including NFL, Fantasy Sports, Soccer, NCAA Football and Basketball, PGA and numerous others.

The Associate Manager of Digital Strategy, CBS Sports, is responsible for assisting in the activation of sponsorships for custom branded programs, driving process excellence, detailed execution and client satisfaction. The Associate Manager will work cross-functionally with a wide array of internal partners including sales, editorial, production, legal, yield and ad operations, ensuring the success of sponsored campaigns.

The ideal candidate is highly organized, solutions-oriented, and thrives in this fast-paced and quickly evolving marketplace. The role will support and specialize in post-sale activation, ensuring the successful launch of sponsored campaigns, and monitor the pacing of the campaigns from launch through completion.

Day-to-Day:
• Assist in the management of post-sale execution of sponsorships and custom brand programs. This includes tracking key creative assets, monitoring live elements to ensure peak performance, and preparing client-facing wrap reports.
• Support the development of custom content and sponsorship opportunities, architecting solutions that excite media buyers, deliver value to our audience, and drive revenue for ViacomCBS.
• Assist with the creation of sales marketing collateral, positioning business unit assets (i.e. shows, tent poles, features, etc.), in a positive light, increasing client relevancy and ViacomCBS competitive distinctness.
• Contribute to brainstorm sessions and weekly editorial meetings, keeping and distributing notes and records to internal partners.
• Contribute to in-bound RFP requests, priority client programs, and business-wide ad sales growth initiatives by bringing a highly valued business unit expertise.
• Assist with day-to-day and team advancement projects (e.g. internal process audits and improvements) that create new efficiencies and improve work quality.

Basic Qualifications

• 3 years of media or marketing experience
• Bachelors or masters degree in marketing or related field.

Additional Qualifications

• Impeccable storytelling, writing, and communication skills, with an understanding of how to craft and evolve narratives.
• Strong grasp on culture, with a keen understanding of what is current and ability to spot upcoming trends.
• Talent in distilling complex information into simple, memorable terms that sales and clients can grasp and act upon.
• Detailed oriented with ability to multi-task and manage various project elements simultaneously.
• Proficiency in software (e.g. PowerPoint, Excel, etc.) with the ability to learn new systems.
• Positive, insatiably curious and resourceful, with a strong ethic.