Senior Coordinator, Email Ops & Development

Full Time Job
ViacomCBS Networks International (VCNI), a unit of Paramount Global (NASDAQ: PARA, PARAA), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. ViacomCBS brands reach more than 3.8 billion cumulative subscribers in 180 countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.

Overview

The Streaming Marketing team is looking for a Senior Coordinator, Email Ops & Marketing to help our international marketing efforts across multiple streaming brands. As a coordinator on the team, you will be responsible for the delivery of marketing communications to our users of Paramount and PlutoTV. This is a multi-faceted role that will work with teams around the globe. If you thrive in a fast-paced and ever-changing environment, are well organized, and have a keen eye for detail, please apply!

Responsibilities

• Responsible for day-to-day email marketing activities including, but not limited to, email design, campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered, and dynamic campaigns
• Responsible for email communications creation using HTML and other tools
• Own all phases of email marketing including development, planning, scheduling, list segmentation, design/layout, testing, delivery and conversion reporting
• Work with local Retention and Lifecycle teams on campaign strategy and execution
• Coordinate newsletter content, schedules, and deployments across various international markets
• Operate within Salesforce Marketing Cloud to develop, test, schedule, deliver and report on email marketing campaigns
• Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
• Assist with creation and uploading of graphics in Adobe Photoshop
• Collaborates with partners to define and recommend target audience profiles by analyzing the data within the customer database
• Work cross-functionally to establish email performance benchmarks and recommends actions to improve performance
• Regularly apply a/b/c testing strategies to continually improve results
• Collaborates with stakeholders and Creative team on creative email template development
• Perform quality assurance checks for all email launches
• Assist in developing comprehensive reports detailing all key email marketing metrics, including delivery, open rates, click rates, conversion, opt-out, etc.

Basic Qualifications

• 3 years of work experience in email and CRM marketing, even better if it's in streaming subscription services!
• Experience with implementing triggered campaigns and automated lifecycle journeys
• Experience of CRM platforms and best practices, specifically Salesforce Marketing Cloud (Email Studio and Journey Builder)
• Excellent Skills in AMP Script, HTML, and CSS to fully customize email and mobile Marketing
• Excellent understanding of CRM metrics and how they impact the performance of the overall business
• Experience developing and analyzing campaigns within Braze
• Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership.
• Capacity to coordinate with International, and other internal teams
• Ability and flexibility to adapt to changes in schedules and delivery

Preferred Qualifications

• Ability to assist in design (Adobe Illustrator, Sketch)
• Knowledge in TV Content
• Experience with SQL
• Consumer of entertainment content and curiosity for the space
• Experience in the streaming industry including a knowledge of current trends
• Knowledgeable of email compliance and privacy legislation, both domestic and international (specifically: CAN-SPAM; GDPR; CASL; CCPA)
• Experience with data extensions management and integration
• Experience with tools such as Braze content Engagement, Movable Ink, and Justuno
• BS/BA in related field preferred