Summer Paid Intern - Marketing, Ad Sales & Strategy
ViacomCBS
New York, NYThis was removed by the employer on 1/31/2020 9:00:00 PM PST
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Full Time Paid Internship
Company & Program Overview:
Viacom has a clear vision: to be the premier destination where a diverse mix of hardworking people want to come, to stay and do their best work! We pride ourselves on bringing the greatest entertainment to our global audiences, and we know our company runs on the dedication of our passionate and creative employees and interns. Through television, film, digital content, live events, merchandise, studio production and more, Viacom connects with billions of people in nearly every country in the world. At Viacom, interns will have the opportunity to start and develop their professional careers at the home of iconic brands like BET, Comedy Central, MTV, Nickelodeon, Paramount and others!
In the Viacom Internship Program, interns will be working in a vibrant and inclusive environment alongside employees from diverse backgrounds. Through Campus to Career’s in-depth offerings, interns gain exposure across our business while making significant connections for their future and accessing exciting career opportunities. In addition to hands-on experience our programs include networking, mentorship, resume workshops, speaker sessions, career development, movie screenings, ticket raffles, visibility to top industry executives, and much more.
Internship Departments:
Ad Solutions (Ad Sales) is a leading innovative organization that delivers the advertising revenue across all Viacom cable TV networks using state of the art research, data, partner marketing, and sales strategy approaches. They work across all media platforms – TV, digital, social, experiential/live events, emerging platforms; and all audiences. Overall this department helps drive brand value, manages channel priorities, meets distribution opportunities, increases revenue and considers cross channel goals.
Business Development & Strategy identifies growth opportunities and reaches out to new businesses, with the goal of driving new and incremental revenue across Viacom networks. These teams handle all prospecting, strategic ideation and planning, as well as execution of all marketing programs for new clients.
Consumer Products extends programming trademarks to create licensing and products including book publishing, home video and audio tapes, apparel, and children's toys. These teams ensure that our products have a retail presence in the marketplace and that Viacom is considered a first-class partner to licensees, retailers, and partners both domestically and internationally.
Content Distribution negotiates distribution agreements, maximizing revenue and marketing opportunities from traditional (Comcast, DirecTV, Verizon FiOS, etc.), digital (Amazon, Hulu, etc.) and new media distribution channels while ensuring that fans can discover and engage with Viacom content on every available device and platform.
Marketing communicates the value of each network to viewers and the cable communities. Interns will play an integral role in building and engaging customers, strategies, and campaigns. There are various areas within Marketing that contribute to the overall impact of the networks' message. These areas include Consumer, Digital/Social Media and Integrated.
• Consumer Marketing is responsible for all strategic planning and execution of on and off-channel campaigns. These teams are responsible for defining network objectives, targeting audiences, researching insights, and developing strategies. They facilitate the ideation and implementation of consumer facing events associated with each show, and work across departments to ensure a 360 marketing plan is working cohesively toward launch.
• Digital/Social Media Marketing develops and executes strategy for all major social media platforms (Facebook, Instagram, Twitter, etc.), and for network series and specials. Their main goals are to drive on-air tune in, boost show awareness, and cultivate consumer engagement.
• Integrated Marketing works with advertising partners to build co-branded marketing programs tied to their respective channels, events, and shows. Their work includes development of custom creative linear television, digital platforms, and cross-network campaigns to ensure Viacom reaches fans everywhere.
Please complete the internship application by clicking ''Apply Here'' and a Campus to Career recruiter will contact you directly should we have an appropriate internship based on your areas of interest and skills.