Paid Media Analyst - Awesomenesstv
ViacomCBS
Hollywood, CAThis was removed by the employer on 5/22/2019 1:55:00 PM PST
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Full Time Job
Awesomeness is looking for a savvy paid media analyst who is ready to launch new shows, discover new audiences, and creatively collaborate on all things media with our Paid Media Manager. This role requires someone who has the technical know-how to build campaigns across an array of platforms and services (from Google platforms, Snapchat, Facebook/Instagram ads and whatever may come next) as well as the written and verbal communication skill to explain the key insights and takeaways in an easily digestible way. The paid media team is lean and is actively involved in crafting the media plans for all the verticals within Awesomeness content categories from series and film campaigns to unscripted and owned short-form social. The team culture is creatively-driven, fast-paced, detail-oriented, and focused on delivering innovative social strategy.
• Work with our agency partners to deliver target marketing objectives for each brand
• Write media plans to support the overall marketing and business objective
• Build and optimize paid search, display, video, Facebook, Instagram, Twitter campaigns
• Collaborate with the audience insights team to run A/B tests and design new experiments that drive the business forward
• Present actionable insight from the campaign performance to the audience development team
• Create custom dashboards and reports in Google Data Studio, Excel, or Tableau
• Stay current with social marketing best practices, advancements in technology, and industry standards
Basic Qualifications
• 2 years direct experience in paid media
• Familiar with basic concepts of digital marketing and performance based campaigns
• Has experience in building campaigns in AdWords, YouTube or Facebook Ads
Additional Qualifications
• An excellent communicator and presenter able collaborate with teams across the Organization
• Enthusiastic about content creation, entertainment, and media
• Youth culture brand or entertainment experience preferred