Head Of Kids Viewer Insight
ViacomCBS
London, UKThis was removed by the employer on 10/29/2018 6:55:00 AM PST
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Full Time Job
Job Title: Head Of Kids Viewer Insight, UKNEE
Department: Nickelodeon/Milkshake!
Location: Hawley Crescent, London
Reporting To: VP Audiences & Insight/VP Programming Kids
Purpose Of The Role:
Viewer Insight sits at the heart of the Viacom brands and understanding the core audience informs everything we do. This role will manage the analytics, qualitative and quantitative research to meet the ongoing needs of the Kids Channels across VIMN. It will work closely with the Senior Management team, Programming, Scheduling, Marketing, PR, On Air, Consumer Products and other Brand Insight teams to ensure the business is delivering the best possible product
Key Accountabilities:
• To provide a full audience insight service for all Kids brands, including linear and digital reporting, Board report submissions, forecasting, brand tracking, Marketing and competitor intelligence
• To manage reporting of VOD and non-linear viewing to Kids content
• To provide internal and external stakeholders with creative, actionable insights to help inform decision making
• Preparing and presenting weekly and monthly analysis of the Kids portfolio to all key departments
• Support Finance with Forecasting and ad hoc requests
• Provide strategic insights to the wider Viacom business
• To work closely with all Insight Brands in the UK – Youth & Entertainment Brands and Channel 5 portfolio – and support Corporate Insight as required
• To support the UKNEE Cluster and be Viewer Insight lead as required for VIMN brands
Experience & Knowledge:
• Solid proven experience in Viewer Insight and Research analysis, ideally in a Media company / Broadcaster, at a senior level.
• Experience in commissioning and managing both qualitative and quantitative research projects
• Proven knowledge of BARB & Techedge, media analysis tools and techniques
• Experience of VOD/non-linear insight reporting
• Experience of online measurement
• Experience of survey design
• Ability to produce high quality written materials and deliver strong written and verbal presentations
• Be innovative, dynamic, flexible and collaborative with interpersonal and influencing skills and a high degree of integrity
• Experience of managing team members
• Experience of operating in a fast-moving and dynamic environment
Competence Requirements:
• A thought leader capable of pro-actively driving the business with Viewer Insight
• An adept communicator who can provide expert advice based on rigours interpretation of data and insights
• Excellent presentation skills and the ability to deal with all levels of the company
• An inquisitive individual who is keen to uncover quantitative insights using a variety of research tools
• A genuine interest in understanding viewers and their relationships with TV brands on all platforms
• Have a proactive approach to finding solutions and developing new ideas
• Display initiative and be adaptable to change
• Attention to detail whilst being able to see the bigger picture
• Ability to prioritise effectively and display strong organisational skills
• Ability to work to deadlines and remain calm under pressure
• Strong line management and accountability skills
• Team player
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