Director, Marketing & Partner Insights
ViacomCBS
Chicago, ILThis was removed by the employer on 8/9/2018 8:54:00 AM PST
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Full Time Job
The Director reports to the Vice President of Viacom Marketing and Partner Insights. The ideal candidate is a team leader possessing forward-thinking analytical skills with a background analyzing on-air, digital and convergent research quantitatively and qualitatively.
Responsibilities
Include:
• Provide strategic research and data insights to Viacom television Ad Sales, Pricing & Inventory, and Ad Sales Marketing, and strategy groups
• Serve as an expert on broadcasting and digital brands, their target audiences, consumer insights, behavior and content consumption
• Assist in the development of audience insights, channel positioning, and advertising effectiveness
• Develop innovative and insightful initiatives that competitively position and distinguish Viacom on-air and digital brands in the marketplace
• Present insights to both internal and external stakeholders
• Participate in meetings, offering insights, and share best practices
• Partner with stakeholders in the creation of sales presentations, strategies, and materials
• Working alongside a Director in the generation of tracks and reports, sales presentations and 1-sheets, programming analyses, promo effectiveness and sales estimates tracking and liability
Basic Qualifications
• 8 years in related media research
• Proficiency in Nielsen based applications and digital/VOD/social systems and measurement (comScore or Omniture)
• Expertise using consumer based studies: MRI, YouGov
• Advanced Microsoft Office skills: PowerPoint, Excel, Word
Additional Qualifications
• Work independently and proactively on problem solving and creating projects to move business forward beyond day-to-day requests
• Stay informed of industry news, emerging resources, measures and be the go-to source/resource for Ad Sales
• Be an expert in categories that are vital to your regional office (e.g. CPG, Retail)
• A comfortable and experienced public speaker and presenter
• Extensive background in creating custom presentations using a variety of resources
• Experience supervising, motivating, mentoring and training a research staff
• Works well both independently and within a large group dynamic
• Strong research and analytical skills, with an ability to identify trends, draw valid conclusions, make insightful recommendations and create dynamic presentations