Multiplatform Planning Manager

This is a Full Time Job

Manager, Multiplatform Planning

Job Description

The Versant Sports & Entertainment Media Team is seeking a strategic and detail-oriented Manager, Multiplatform Planning to lead owned media planning across linear and digital channels. This role is responsible for maximizing the impact of promotional inventory across the company's owned platforms to drive tune-in, awareness, and engagement for sports, live events, and entertainment programming.

The ideal candidate brings strong media planning expertise, a deep understanding of linear and digital ecosystems, and the ability to translate marketing priorities into smart, data-driven promotional strategies.

Key Responsibilities:
• Develop and execute data-driven owned media strategies across linear and digital platforms, ensuring alignment with priority programming and broader marketing objectives to drive tune-in.
• Manage quarterly and day-to-day inventory allocation, ensuring accurate, timely, and optimized use of linear and digital placements.
• Collaborate cross-functionally with Brand Marketing, Program Scheduling, Creative, Press, and Project Management teams to integrate owned media into holistic campaign plans & execution. Partner with Business Solutions team to develop and enhance internal scheduling and reporting tools.
• Communicate plans and performance clearly to stakeholders, including delivering marketing summaries and inventory updates to leadership.
• Monitor performance and audience insights, optimizing campaigns and identifying innovative opportunities across platforms.
• Track, analyze, and report on owned media performance, providing actionable insights and ad hoc inventory analysis.
• Maintain and refine processes and best practices, while mentoring junior team members and supporting a collaborative, multiplatform-minded culture.

Qualifications

Basic Qualifications
• 3 years' experience in media planning & promo scheduling
• Bachelor's degree in communications, research, film, television or related field
• Willingness to work nights/weekends with short notice, as needed
• Excellent computer skills, proficient in Microsoft Outlook, Excel, Powerpoint, Sharepoint
• Familiarity with media metrics (Nielsen, AMRLD & Big data) for planning
• Outstanding attention to detail, organizational skills
• Advanced communication skills; able to present ideas clearly and concisely, both in writing and in-person
• Excellent quality control abilities
• Ability to multitask and adapt to changes in a deadline-driven, fast-paced environment
• Ability to work in multiple timelines concurrently
• Ability to problem solve and find solutions to timely issues
• Self-starter, proactive, resourceful, collaborative

Desired Characteristics
• An understanding of TV & Digital viewing measurement
• Knowledge of marketing, advertising, and media planning principles
• Promo scheduling experience a strong plus
• Data and analytics proficiency a strong plus. Comfortable distilling data into actionable insights and optimization opportunities.
• Flexibility to adjust schedule based on workload
• Knowledge of Programming, Streaming, and Content
• Strong interest in promotions, advertising, and television

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.