
Creative Director
Versant
Carlsbad, CAThis is a Full Time Job
Job Description
Summary/Objective
As Creative Director, you will lead a team of designers, videographers, and brand storytellers to produce compelling work across marketing campaigns, product launches, video content, events, and digital experiences—including UI/UX for software and simulation interfaces.
Supervisory Responsibilities:
• Supervise and support assigned team members and departmental personnel
• Provide ongoing coaching, direction, performance management
• Prioritize team workload and oversee project execution to ensure deadlines are met
• Participate in interviewing, hiring, onboarding, and termination processes in partnership with HR
Primary Functions
• Define and elevate the Full Swing brand identity across all channels—digital, print, in-product, and experiential.
• Direct high-impact marketing campaigns, product launches, and brand partnerships (e.g., PGA Tour, athlete endorsements).
• Collaborate closely with product, engineering, and marketing teams to align visual storytelling with product strategy and business goals.
• Lead the creation of engaging multimedia content including video, social media assets, digital ads, and simulator experiences.
• Guide UI/UX direction for our simulator software and companion apps, ensuring world-class design and functionality.
• Manage and mentor a multidisciplinary creative team, fostering innovation, accountability, and excellence.
• Own relationships with external creative partners, agencies, and production vendors.
• Monitor performance and iterate based on creative KPIs, user feedback, and brand metrics.
• Perform other duties as assigned.
Qualifications
Required Education, Experience & Skills
• Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field required.
• 8 years of experience in creative leadership roles, preferably in sports tech, entertainment, or consumer electronics.
• Strong portfolio demonstrating work across branding, video, product UI, and integrated campaigns
• Experience with luxury, lifestyle, or sports brands a strong plus.
• Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools.
• Strategic thinker with strong storytelling, conceptual, and executional skills.
• Comfortable presenting to executives, athletes, and external stakeholders.
• Passion for golf, sports, or interactive technology is highly desirable.
• Willingness to travel up to 15% of time
This role operates in a hybrid or office-based environment, depending on company needs. (Role starts at 6-9 months in office)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision.
VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.
Salary/Benefits
$150,000 - $190,000 /year USD
Benefits
• Health insurance
• Retirement plans (401(k))
• Paid time off (PTO)
Additional Information
VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business that operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. The company is home to trusted brands that shape culture, inform audiences, and build lasting connections, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and its sports division USA Sports. Additionally, Versant offers complementary digital assets such as Fandango, Rotten Tomatoes, GolfNow, and GolfPass.