Brand Marketing Sports Coordinator

This is a Full Time Job

Coordinator, Brand Marketing, Sports

Company Description

Job Description

VERSANT is seeking a highly organized and collaborative Coordinator, Brand Marketing, Sports to support the planning, development, and execution of multi-platform marketing campaigns across its sports portfolio.

The role will play an important part in day-to-day campaign development, cross-functional coordination, project management, and partnership support. Ideal candidates are detail-oriented, proactive, and comfortable managing multiple projects in a fast-paced environment.

The position will primarily support USA Sports, including properties such as WNBA, NASCAR, Premier League, Bundesliga, and LOVB, and/or the Golf Channel portfolio, including Golf Channel, GolfNow, GolfPass, and key golf partnerships.

Responsibilities:
• Support the Director in developing and executing brand strategies and marketing campaigns for assigned sports properties.
• Manage day-to-day campaign planning across internal teams, platforms, agency partners, vendors, and external stakeholders.
• Help ensure brand consistency across linear, streaming, digital, social, and affiliate marketing deliverables.
• Track campaign deliverables, project timelines, asset requests, and cross-functional workflows to ensure work is delivered accurately and on time.
• Develop marketing materials, communications, presentations, agendas, status updates, and campaign recaps.
• Assist in gathering campaign insights, performance data, and post-campaign learnings.
• Support relationships with key league, partner, and stakeholder groups across the assigned portfolio.
• Collaborate with Content Distribution teams to ensure marketing materials support affiliate and partner campaigns.
• Coordinate cross-promotional opportunities across sports and entertainment properties.
• Organize and maintain marketing budgets, vendor invoices, campaign documentation, and trackers.
• Serve as a day-to-day contact for agency partners and vendors on assigned campaigns.
• Support promotional activations, events, and broader brand marketing initiatives as needed.
• Provide general support to senior team members on strategic planning, presentations, and department-wide priorities.

Growth Opportunities:

This role offers development in:
• Multi-platform campaign strategy and execution.
• Sports marketing and partnership support.
• Cross-network collaboration and stakeholder management.
• Brand activations, event execution, and campaign measurement.

Qualifications
• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1 year(s) of brand marketing or related experience in sports, media, consumer marketing, or entertainment.
• Hands-on experience supporting multi-platform marketing campaigns.
• Strong project management and organizational skills, with exceptional attention to detail.
• Ability to manage multiple properties and work effectively across cross-functional teams.
• Excellent written, verbal communication, and presentation skills.

Desired Characteristics
• Knowledge of sports and/or entertainment marketing.
• Ability to craft high level presentations that will drive larger marketing campaigns.
• Familiarity with digital and social media marketing platforms.
• Basic understanding of media planning and campaign execution.
• Experience with supporting sales, affiliate, or client-facing teams is a plus.

Key Performance Indicators:
• Timely and accurate delivery of campaign assets.
• Quality and consistency of marketing materials.
• Efficiency and accuracy in project and budget tracking.
• Contribution to building tactics for each campaign

Additional Requirements:
• Hybrid: This position has been designated as hybrid, generally contributing from the USA Sports office in Stamford, CT a minimum of three days per week
• Must be willing to travel if/when needed.
• Must be willing to visit the NYC office as needed

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.