Director of Media Strategy and Operations

This is a Full Time Job

Variety is seeking a Director of Media Strategy & Operations to lead the development and execution of our cross-platform media initiatives across digital, social, video, audio, print, and events. Based in Los Angeles, this role drives product pricing, go-to-market strategy, campaign planning, account management, and paid social programs while managing a team of three Account Managers. The Director will play a key role in building new revenue opportunities, optimizing media operations, and partnering with editorial, sales, marketing, and ad operations to deliver high-impact sponsorships and campaigns.

Responsibilities:
- Lead the development of cross-platform campaigns (digital, video, social, audio, print, etc.) in collaboration with editorial, sales, and marketing teams.
- Manage vendor relationships and technology platforms that support campaign delivery, audience tracking, and ad operations.
- New Product Development, Pricing, Packages, Go-to-Market Strategies.
- Create new revenue streams for the company, build out clear sales plans and implement new products and processes post-sales (social media ads, Variety Streaming Room, partner articles, booster packages, branded content campaigns, sponsored editorial campaigns, custom event Sponsorships) of performance dashboards, business reporting, and forecasting models across media and revenue teams.
- Use data to inform and adjust strategic direction, resource allocation, and campaign effectiveness.
- Collaborate with Variety’s editorial team, sales, Variety Content StudioS, and AdOps to construct new impactful sponsorship opportunities.
- Project Manager/Campaign Manager
- Oversee execution of all sold campaigns with sponsor guarantees and help improve cross-department workflow for seamless post-sale execution.
- Paid Social: Oversee Variety’s paid social media business and create best practices for optimization across platforms
- Event /VCS Marketing
- Oversee execution of sponsored editorial and direct marketing campaign.

Direct Reports: 3 Account Managers

Key Collaborators: Director of Variety Content Studio, Sales Executives, Events Production

Requirements:
- 7 years of experience in media, publishing, digital strategy, or operations—ideally within a high-growth, content-driven brand.
- Strong background in media planning, audience development, content strategy, or marketing operations.
- Highly analytical and organized, with experience in reporting, forecasting, and process improvement.
- Deep understanding of the digital content and media landscape, including monetization models, platform trends, and audience behaviors.
- Ability to move quickly between multiple functions and responsibilities.
- Experience with tools such as Looker, Tableau, Google Analytics, Salesforce, Comscore or other similar media campaign systems.