Brand Strategy and Growth Manager

This is a Full Time Job

The Brand Strategy & Growth Manager serves as the architect of the league's brand identity and digital presence. This role blends high-level brand strategy with hands-on content creation; driving the league's storytelling, social media growth, player-focused narratives, and partnership-facing creative.

Job Duties:
• Brand Strategy & Identity
• Develop and execute a comprehensive year-round brand strategy.
• Strengthen the Appalachian League's identity as a premier developmental league.
• Create growth-oriented KPIs across digital channels.
• Content Creation & Storytelling
• Produce content highlighting:
• Current players and league storylines
• Alumni advancing through MiLB and MLB
• League culture, achievements, and milestones
• Create multimedia assets including videos, graphics, social content, and editorial features.
• Manage the team of content interns including;
• Recruiting, hiring and training content interns
• Provide creative direction and clear workflow management
• Oversee on-site gameday and behind-the-scenes content capture
• Social Media Management
• Manage all official Appalachian League social channels.
• Build platform-specific growth strategies across all social media platforms, including Instagram, TikTok, X, YouTube, and Facebook.
• Identify emerging content trends and leverage new formats.
• Sponsorship & Partnership Support
• Create branded content, pitch assets, and presentations for league partners.
• Support sponsorship initiatives by creating strategic digital assets with visually compelling storytelling opportunities for prospective partnering brands.
• Oversee the execution and fulfilment of all sponsored elements ensuring expected value and enhancing brand alignment.
• Cross-League Collaboration
• Serve as a resource for content, branding and storytelling for league teams by;
• Aligning creative and brand standards of the league for all partnering teams.
• Providing insights and recommendations to partnering teams that encourage consistent channel quality, activity and growth.
• Creating and organizing a content database for teams to use in elevating their brand and for the league to easily access and produce content for alumni in the future.

Success Metrics:
• Clear and effective Appalachian League brand strategy.
• Significant digital growth across all channels.
• Enhanced reputation among college coaches and MLB personnel.
• High-quality alumni and player development storytelling.
• Strong performance and development of a seasonal intern team.
• Visually strong sponsorship assets contributing to partnership success.

Qualifications and Requirements:
• 3–5 years in brand strategy, content creation & management, social media, or sports marketing.
• Demonstrated success in digital audience growth and multi-platform content execution.
• Creative proficiency in video editing, graphic design, and multimedia production.
• Strong copywriting and storytelling ability.
• Leadership experience with interns or creative teams.
• Deep understanding of social media trends and platform algorithms.
• Ability to travel throughout the season.
• Onsite work flexibility.