Director of Experiential and Partnerships

This is a Full Time Job

How You'll CREATE

°1824 is seeking a full-time Director to oversee UMG's relationships with partners who move culture across the country including local partners and universities. Candidate will be responsible for building and maintaining a large database of partners, that influence culture, to source unique collaborative opportunities for our artists. Candidate will lead a student staff to execute a high-volume of local fan events and experiences on and off campuses across the country. Candidate must be creative, timely with deadlines and comfortable in a fast-paced work environment. Candidate must also possess excellent communication skills and be able to lead meetings and present marketing plans to our label and artist partners.

How You'll CREATE
• Serve as the the go-to liaison for all NYC-based labels and Business Units for °1824 services while serving all labels (LA, Nashville, NYC) with your specific offerings
• Lead NYC based office of 3 full-time and 25 local part-time representatives that identify opportunities for our artists to engage with fans via local partnerships including culture movers and universities
• Mentor, train, and coordinate projects with the °1824 part-time strategic partnership student representatives (25 nationwide)
• Oversee all production and logistics for local and college-focused events and experiences coordinated by the °1824 staff (venue scouting, vendor negotiation, staffing, event management, budget etc.)
• Oversee data capture strategy & recaps for all experiential events nationwide
• Support the NY Strategic Partnerships team with focus group and marketing strategy sessions with label partners, artist management and part-time staff
• Review, organize, and/or log event footage into asset management system (Sony Ci)
• Oversee and maximize UMG's relationships with colleges and student organizations to find artist opportunities including speaking events, performances and superfan activations
• Build and manage a database of college athletes and athletic programs to bring additional opportunities to our artists
• Actively participate in team and label meetings, discussions, and planning

Bring Your VIBE

Skills/Abilities:
• Experience with on-site event management (music or entertainment event experience preferred)
• Experience with high-volume project management and team leadership
• Highly creative and collaborative with excellent communication skills
• Experience with client/partner acquisition and retention
• Knowledge of regional music culture and marketing artists at a local level
• Experience with Adobe Creative Suite is a plus

Experience:
• 3+ years at a label, agency or similar setting, entertainment industry experience preferred.

Education:

Bachelor's Degree preferred.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Job Category:Marketing, Streaming & Digital Media