Sr. Product Manager - Avod
Turner
Burbank, CAThis was removed by the employer on 3/1/2021 4:32:00 PM PST
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Full Time Job
Sr. Product Manager - AVOD (HBO Max)
Turner Services Inc seeks a Sr. Product Manager (AVOD) for the Prod Mgmt - HBO Max department. The Sr Product Manager for HBO Max (with ads) will be responsible for owning product requirements for the front-end advertising experience and how it manifests within the overall product experience. You will have a specific focus on re-imaging the traditional ad experience as seen across most ad-supported streaming services. You will partner with internal and external stakeholders to execute against these requirements and build a differentiated ad experience roadmap. Collaboration across other product managers, UX designers, engineering, research, strategy, and ad sales will be critical to providing an improved ad-supported experience for both streamers and advertisers.
The Daily
• Reimagine the traditional ad-supported streaming experience - innovate and create delightful ad formats for both consumers and advertisers that work within the overall core product experience
• Own the roadmap for innovative advertising experiences we can create within the product, both near and long-term
• Define and document the requirements for each ad experience, and establish product release plans that set expectations for delivery of new functionalities - ensure feasibility and adjust where needed.
• Comfortably communicate & present product vision to executive and senior level leadership
• Partner with peers in Product Experience to ensure alignment with general product requirements and integration into unified roadmap
• Work tightly with UX/UI teams on requirements and wireframes/design development
• Clearly communicate the ad experience roadmap at all levels, specifically senior leadership. Ability to provide specific functionality information at any given time to ensure all understand what a feature means and what the consumer will see
• Establish, monitor and analyze key performance indicators and make recommendations based on data to improve the product
• Research and analyze emerging trends in the marketplace and keep abreast of the competition to drive product requirements
• Observe, understand and clearly communicate consumer behavior for products and features
• Utilize data-driven decision making for prioritizing product feature backlog
• Maintain strong relationships among working teams
• Responsible and accountable for the launch of innovative ad experiences
The Essentials
• 3 years experience in digital product management or related experience at an entertainment media company, direct to consumer (DTC) company and/or over-the-top ''OTT'' service
• 2 years experience in creative advertising and/or marketing
• Extensive experience in streaming video products on CTV, mobile, and desktop experiences
• Deep knowledge of digital ad insertion, both linear and VOD advertising in a streaming environment, the analytics and technical capabilities needed to serve ads and report out on viewership
• Experience writing extensive requirements for digital advertising, and ability to execute upon those requirements with development teams
• Experience presenting, communicating, and visualizing product roadmaps to a variety of audiences, specifically senior leadership
• High degree of technical knowledge to understand how the architecture implementation would affect the outcome of the consumer experience with the advertising
• Experience in an agile development process (Scrum, Kanban) required
• Knowledge of competitive landscape including SVOD and OTT services
• Strong written and verbal communication skills required
• Must be self-motivated and accountable
• Understanding of how to develop rapid prototypes, A/B testing, and iterative development practices
• Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently
• Must possess excellent analytical and problem-solving skills
• Ability to understand and engage with technical teams on highly complex projects
• Comfortable working in an environment that is ever-changing, with grey or uncertain areas; candidate must be able to create their own direction yet balance cross-functional teams' needs
• Ability to use critical thinking, strategy, and a consumer-driven lens to address market opportunities with creative solutions and establish a strategic product roadmap.
• Have the drive to continually enhance knowledge of systems, products, and industry.
The Ideal Candidate
• Passionate about television, movies, entertainment, and technology
• Possesses deep understanding of the video streaming industry, as well as the digital advertising space and, is a champion for the consumer
• Executes against a vision via small, medium, and long-term projects
• Capable of being a doer and longer-term strategic thinker
• Capable of presenting ideas in a clear and concise way to partners across the org
• Thrives in a team that believes in working fast, being accountable, and learning from mistakes
• Comfortable in a small, lean team that requires you to get in the trenches to drive work forward and have a high output.