Marketing Manager, Nhl
Turner Sports
New York, GAThis was removed by the employer on 3/3/2022 12:33:00 PM PST
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Full Time Job
Location: New York, New York, United States of America
Company Overview
WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world's best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives.
Turner Sports is the team that delivers sports broadcasts to the WarnerMedia networks like TBS, TNT, and truTV. We are also responsible for operating sites like NCAA.com, NBA.com, and ELEAGUE.com. CNN is a major global pioneering news channel which has been at the forefront of news reporting for over 30 years. Its two dozen branded networks and services are available to more than 2 billion people in more than 200 countries and territories. It reaches 100 million households in the U.S. and CNN International reaches more than 402 million households & hotel rooms around the world.
Join us. Shape your story here.
The Job
Turner Sports is seeking a strong strategic marketer to join our team as Marketing Manager, NHL. The Marketing Manager, NHL will focus on brand positioning and developing strategies that bring awareness to and drive consumption of NHL-related content produced by NHL on TNT and other areas as the landscape changes. This candidate should have proven experience developing and executing marketing strategies, as well as familiarity with how to collect, organize and translate data into compelling stories and actionable insights. Reports to the Director, Marketing NHL.
The Daily
• Building strategy, presentations and recaps for all NHL tentpoles and priority initiatives, including Season Launch, Winter Classic, Playoffs and the Stanley Cup Finals (in relevant years)
• Creating, updating, and communicating project documents and presentations to align stakeholders and executives on objectives, deliverables, progress, and postmortems
• Analyzing data and developing insights that lead to deepened engagement with our fans, successful strategies, BIG ideas and thoughtful tactics
• Have an eye for good content and understand the fan consumption landscape, both digital & linear
• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Work cross-functionally with the following teams: Creative Services Sports Unit, Programming, Production, Talent, Social, Insights & Research, Bleacher Report Brand and Product Marketing and Creative Services , Turner Media Group, Marketing Operations
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Manage the NHL Marketing Coordinator
The Essentials
• 5-7 years of experience in marketing, business, sports or related field
• Bachelor's degree, preferably in marketing, business or related field
• A strong work ethic, with a great attitude and the ability to be a self-starter
• Passion for sports with a strong understanding of the NHL
• Detail oriented and organized, with an eye for good creative
• Excellent written and verbal communication skills
• Data-driven and metrics-oriented
• Deep understanding of the digital and linear consumption landscape and emerging social trends
• Strategically minded and able to take initiative with little direction
• Experience working with multiple partners to achieve strategic goals
• Proficiency in Microsoft Office, Google Drive and Adobe Creative Suite preferred
The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.