Marketing and Communications Manager
Tri-City Valleycats
Troy, NYThis is a Full Time Job
Job Title: Communication & Marketing Manager
This position requires an organized, detail-oriented and personable applicant who wants to work with a first-class professional baseball organization in hosting 51 regular season home games and a variety of special events. The candidate should be a hardworking, team player who is seeking an opportunity for growth. The Communication & Marketing Manager will be tasked with overseeing and executing the team's communications efforts including advertising, marketing, public relations, and digital properties.
Responsibilities (Including but not limited to):
• Work with ValleyCats senior management to set and execute organizational communications strategies, including social media, press releases, e-newsletters, and advertising / paid media.
• Manage, create, and update content for the ValleyCats digital properties, including website, social media platforms, and e-newsletter.
• Write and manage press releases, game recaps, and feature articles for inclusion in ValleyCats publications and online.
• Design and manage layout of ValleyCats publications (i.e. Gameday Program, Pocket Schedule, Team Poster, Wall Calendar etc).
• Coordinate with Frontier League PR contacts, the ValleyCats baseball operations department, and media to ensure all parties are informed of the most up-to-date rosters.
• Ensure that game notes and stat packs are prepared for each home game.
• Lead the organization's strategy to generate more media coverage and enhance relationships with local media personnel, including managing Media Day prior to the season and inviting non-traditional media outlets to the stadium.
• Ensure that ValleyCats media coverage is archived with daily press clippings compiled for distribution among the ValleyCats front office as needed.
• Manage, assist with, and execute graphic design for use on promotional flyers, in-stadium video board, and digital properties.
• Work with members of the sales and client services staff to ensure proper fulfillment of contracts as needed through social media campaigns, in-game graphics / videos, and external advertising.
• Manage the stadium press box with an emphasis on cleanliness and organization while also keeping the most up-to-date stats and roster printouts available for the working media.
• Oversee the team's streaming game broadcast.
• Manage, assist with, and execute video projects on players, coaches, fans, promotions, and sponsors for marketing, entertainment, and contractual purposes.
• Work with the ValleyCats Production & Promotional Teams to deliver a first-class, in-stadium entertainment experience.
• Manage game day photography to capture the in-stadium experience, including on-field action, fan experience, sponsor fulfillment, and promotional events.
• Manage seasonal interns and gameday staff to execute departmental and organizational objectives.
• Work with external resources and internal departments (i.e. Client Services, Box Office, Sales, Food & Beverage) to execute organizational communications strategies.
• Reach a predetermined revenue goal by directly selling ticket plans, group tickets, and sponsorships. This will include both inbound and outbound channels with phone calls, emails, and face-to-face appointments.
• Completing all other duties as assigned by the President, General Manager, & Assistant General Manager.
Qualifications:
• Bachelor's degree (or more) is preferred.
• 3 years of hands-on, transferable work experience in professional sports, live events, or relatable industry. Management experience with a proven track record is preferred.
• Strong social media experience & skills
• Website management experience & skills
• Strong writing, communication, and organizational skills.
• Ability to create engaging content on a variety of platforms.
• Experience with advertising placement and artwork design
• Excellent knowledge of baseball.
• Strong graphic design skills, including advanced proficiency with Adobe InDesign, Canva, & Photoshop.
• Experience with Adobe Premiere or other non-linear video editing software.
• Ability to be at the stadium for long hours, including night and weekend events.
• Self-motivated without needing constant direction
• Enthusiastic with a desire to take on responsibility for organizational initiatives and programs.
• Team player who is willing to work collaboratively with other departments and staff members.
Salary/Benefits
$53,000.00
- 63,000.00
per year
Additional Information
Tri-City Valleycats is a first-class professional baseball organization that hosts 51 regular season home games and a variety of special events.