Content Specialist

This is a Full Time Job

The Quick Details
• Location: Charlotte, NC
• Employment Type: Full Time
• Department: Marketing
• Compensation: $60-$75k bonus & growth potential ($68-$80k OTE)
• Relocation: Bonus available

ABOUT TREAD

We believe in telling athletes the truth, doing the hard work, and building relationships that last well beyond a single season. If that's the kind of organization you want to represent, you'll feel at home here.

As a Pitching Content Specialist, you'll help us keep pushing the education of this industry forward, collaborating with our coaching staff and Content Team to produce technical YouTube videos, short-form content, and educational resources that provide genuine and useful insights for the hundreds of thousands of pitchers, parents, and coaches who look to Tread for guidance.

THE OPPORTUNITY
This is not a "show up and hit record" role.

This is a collaborative role where you extract and mold content ideas from some of the best minds in pitching into easily consumable content for the pitching world – creating the kind of content that would have made a difference in your own playing career.

The content we produce spans a variety of verticals – from athlete features to podcasts to documenting training highlights at our facility.

This role will be specifically focused on collaborating with our coaching team to bring top-tier educational content to life, with less focus on the formats listed above.

This content will be technical, specific, and built for an audience that knows the difference between good pitching information and bad pitching information.

To do this job well, you need to understand the game, not just the camera.

You know what gyro degree means, you can name some of the top sweepers in the game, and you would know how to extract a technical video idea from a coach on biomechanics or sports nutrition and package it to be clickable, digestible, engaging, and relevant for our target audience.

You'll be in rooms with some of the sharpest pitching coaches in the country. Your job is to help translate what they know into genuinely useful and digestible longform and shortform content that helps push forward our mission of providing the information and resources to help pitchers reach their athletic potential.

That means leading with fresh ideas, not just execution. You won't be on camera, but your fingerprints will be on everything we put out.

If you are looking for a role where someone hands you a script and you press record, this is not that.

If you are looking for ownership, creative latitude, and the chance to shape content inside the most respected pitching development brand in the country, this is worth a conversation.

WHO THIS IS FOR
• You played baseball at the college level or higher, and you still follow the space because you're genuinely interested in it, not because it's your job
• You understand pitch design, basic biomechanics, and why a coach might care about induced vertical break. You don't need to be an expert, but you need the baseline
• You have at least 2-3 years of content or video production experience – you've edited long-form video and know your way around Final Cut Pro or Premiere.
• You lead with ideation. You're thinking about the hook, the title, and the thumbnail before the camera ever rolls
• You're comfortable with basic motion graphics and understand what makes content perform across YouTube and short-form platforms
• You have a broader marketing eye – you can think about Instagram strategy, website optimization, and promo content without being prompted
• You're a go-getter. You come with ideas, not just availability
• Familiarity with Rapsodo, Trackman, or Edgertronic is a real plus
• You are a perfectionist and understand how to take a piece of content from start to finish without hand-holding
• You have high attention to detail – you obsess over putting out great work and don't rely on others to consistently catch mistakes or put the final polish on your content

WHAT WE OFFER YOU
• Full creative collaboration with Tread's coaching staff. Direct access to some of the most knowledgeable pitching minds in the country
• A content operation with real room to grow – with an audience of over one million across platforms and still building
• Autonomy to bring ideas to the table and see them through
• A 33,000 square foot training facility and a culture built by and for competitive athletes
• Relocation bonus available for the right out-of-market candidate
• A clear path to expanded scope and responsibility as the brand scales

WHAT WE EXPECT FROM YOU
Responsibilities
• Drive the ideation process alongside coaches/subject matter experts: researching topics, building concepts, writing hooks, developing titles, and thumbnails before the camera rolls
• Edit long-form educational YouTube content and cut it into high-performing short-form clips
• Manage posting, scheduling, and community across platforms, as needed
• Analyze content performance and use it to improve what we do next
• Contribute to broader marketing efforts: promo videos, Instagram strategy, website content, lead magnets/course creation as necessary
• Stay current on trends in baseball player development and content strategy

Results
• Content goes out consistently, on time, and at a standard the audience notices
• Ideation is proactive – coaches and staff are never waiting on concepts
• Short-form clips perform and grow the audience on every platform
• Content performance data is tracked and actually used to make decisions
• The channel continues to be the top educational resource in pitching development
• Shortform content consistently performs, measured primarily by saves
• Longform content consistently drives interest in Tread's services and resources – measured by attributable clicks, leads & signs

Requirements
• Baseball playing experience at the college level or above with a strong player development background preferred
• 2 years of content or video production experience
• Proficient in Final Cut Pro or Premiere Pro
• Comfortable with basic motion graphics
• Strong understanding of YouTube and short-form content best practices
• Excellent written and verbal communication skills
• Experience with social media scheduling platforms and analytics a plus

COMPENSATION
$60–75k base salary commensurate with experience bonus eligibility ($68-$80k OTE).

BENEFITS
Comprehensive benefits package including health, dental, and vision insurance and 401(k) with employer matching.

WHAT WE STAND FOR
Athlete First