SVP, Client Relationships and Business Development
Trailer ParkHollywood, CA
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Full Time Job
TRAILER PARK GROUP
Trailer Park Group is a full-service agency specializing in entertainment marketing services and content creation. By combining a storytelling expertise with large-scale production resources, Trailer Park is uniquely positioned to make, market and distribute content for its diverse client portfolio of major top entertainment studios and major brands. With content creation at the center, Trailer Park also supports its clients with strategy, creative and the latest in digital services with offices in Hollywood and London.
The SVP will be responsible for creating new, long term relationships with potential new clients and oversee integrated account management and business development. The role will focus on building Trailer Park Group's future client list, across the entertainment landscape. This exciting new addition to TPG will have a wealth of experience in 360 marketing and come with a proven track record of successful business development that converts into sustainable revenue. We're looking for someone who is excels at working with senior marketing executives, thrives on big strategic conversations with clients and is able to navigate any business partnership, therefore setting the agency up for long term success.
This role requires a strategic thinker who is able to gain a deep understanding of the agency capabilities, recommend how we develop and package those capabilities and match them to client needs. Creating a clear, strategic roadmap for agency development will be key, as well as an ongoing strategic approach to any conversation, RFI or pitch process. Pro-actively targeting key industry prospects will need to be a large part of the development roadmap.
The ideal candidate will likely have senior marketing relationships both in entertainment and brand space. Most importantly, they will be a natural at building, genuine, long term relationships with potential clients, consultants and colleagues. We're not looking for a sales person, we are looking for a relationship person that can drive revenue by building authentic partnerships between agency and client.
MATERIALS & PRESENTATION
A large part of this role is in-person or Virtual client presentations. This candidate should be confident, well-spoken, and able to field/discuss high level conversations in the room. They will also be able to build their own decks and presentations to engage clients in their storytelling, by adapting the agency credentials to meet individual client needs.
The ideal candidate will be able to track and monitor their ongoing leads in an organized, shareable fashion. They will enjoy collaborating with the lead strategy, lead creative and lead account individuals to work towards united success and client conversion.
Experience in all the various ways agencies and clients form a partnership will be crucial to this role, credentials, chemistry, tissue meetings, formal pitches, procurement and so on.
We're also looking for someone who is very familiar with agency and production processes as well as a leading a pitch team to success and finally, so great negotiator who navigate deal structures and financial agreements and contracts.
Collaboration with Trailer Park Group's Strategy Lead, Account Lead, and divisional Creative Directors is essential for success.
The core team will work together to drive business growth, agency fame and client success. This role will also work closely with reps from the platforms (Google, Facebook/Instagram, Pinterest, Snapchat) to stay on top of best practices and recommendations.
QUALIFICATIONS AND SKILLS
• Bachelor's Degree
• 15 years' experience in Advertising Agency or marketing roles
• Management experience
• Portfolio of successful pitch wins and proven revenue growth within an agency
• Entrepreneurial and proactive approach.
• Curious and passionate about social/digital creative and platform/technology innovation.
• Creative problem solving skills.
• Excellent written and verbal interpersonal communication skills.
• Strong organizational, time management and follow-through skills.
• Strong work ethic.
• Goal oriented; Self- Starter.
• Effective at building relationships. Ability to communicate with a wide-range of internal and external stakeholders and departments; handle objections.
• Strong analytical capability.
• Team Player.
• Attention to detail.