Integrated Strategy Director

This is a Full Time Job

DESCRIPTION:

Mutiny is Trailer Park Group’s integrated creative agency focused solely on the Gaming space. Deep audience insights anchor it, integrated creative thinking, and proprietary data and strategy—all backed by Trailer Park Group’s premium content production resources on a global scale.

GENERAL JOB SUMMARY

We are currently seeking a social-first Integrated Strategy Director for our growing Strategy team. Please note that this position requires candidates based on the West Coast region of the U.S.

Our Integrated Strategy Director dives into clients’ businesses, understanding their marketing challenges and proposing solutions. This role leads other strategists and data analysts as we continue to tell the story behind creative goals in game-centric, social-forward, integrated campaigns. They are fluent in the modern marketing landscape and culture of the internet and on the pulse of the gaming audience.

IMPORTANT CALL-OUTS

• Experience working for a social-forward marketing agency is a must. We are not seeking someone with programmatic or paid media experience, but experience working as a strategy leader on creative integrated and social-forward campaigns.
• Passion for gaming is mandatory; RPG shooter games are a huge plus.
• Experience with leading strategy on social campaign rollouts and social content plans is required.
• Must be comfortable with writing and presenting briefs to clients on creative and content campaigns/pitches.
• Candidates must be based in the West Coast Region.

WHAT YOU WILL DO

• Lead insights and strategy with innovative, fresh execution of strategic gaming-centric, social-forward & integrated initiatives.
• Maintain strong knowledge and curiosity about changing trends in social media and integrated marketing within the video game space.
• Play a significant role in the agency’s new business efforts, leading new business pitches/presentations where needed.
• Provide strategic recommendations to existing or prospective gaming clients to include new customers/audiences, innovative programs, and market research.
• Develop communications strategies and write or collaborate on the writing of strategic briefs.
• Help identify opportunities to secure incremental work from accounts to maximize revenue.
• Lead and co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners.
• Help lead strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audiences.
• Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs.
• Provide POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary.
• Mentor strategy team members, caring for their work product and performance, and inspire them to create beautiful stories about the data they present.
• Defend and protect good ideas.

WHO YOU ARE

• You have 10 years of experience in social-forward and integrated marketing at a creative agency.
• You're very familiar with FPS gaming and play them, too (or willing to pick them up again!).
• Hands-on experience leading strategy and insights for creative campaigns (not purely paid media campaigns - creative, integrated, social-forward assets).
• Deep understanding of digital strategy, as it applies to brand analytics, social media, research, and emerging technology through a business lens.
• Passionate about all facets of gaming culture, streaming, eSports, and marketing.
• Ability to field, lead, and execute strategic requests, big and small, with varying timelines.
• Proven ability to lead briefings that inspire innovation and breakthrough ideas, mentoring your team along the way.
• Sensitized to when to push and when to pull back in client/creative communication.
• The ability to lead your team to push beyond the assignment or the “ask”.
• Command of ALL the ways brands connect with people today - tradition.