Director, Social & Digital Innovation

This is a Full Time Job

Trailer Park Group is a global, full-service agency specialising in content creation and entertainment marketing. We’re uniquely positioned to create, market, and distribute content for a diverse client portfolio of top entertainment studios and major brands by combining storytelling expertise with large-scale production resources. With content creation at the centre, we support our clients with strategy, creativity, and the latest digital services.

We’re currently seeking a passionate, strategic, and forward-thinking Director, Social & Digital Innovation to lead breakthrough campaigns across our dynamic portfolio. This is a hands-on leadership role where you'll guide a high-performing team in crafting and executing culturally relevant, social-first campaigns from kick-off through launch. You’ll help shape best-in-class strategy, push creative boundaries, and work closely with creative, account, and production partners to bring bold ideas to life.

Do you bring a deep knowledge of entertainment and cultural marketing, a passion for expanding into gaming, sport, and brand, and an instinct for what shapes culture? If so, we’d love to get to know you.

IMPORTANT CALL-OUTS
• Candidates must have hands-on experience pitching, closing, and leading social/digital campaigns for clients in theatrical/streaming entertainment, consumer brands, or platform-based environments.
• Experience in adjacent sectors like gaming, sport, or consumer brand marketing is a significant plus.
• This role requires marketing agency leadership experience, specifically within agencies that serve culturally-driven clients.
• Strong cross-functional leadership skills are essential – this role will collaborate closely with global partners and internal divisions.
• Our teams are hybrid, working on-site at our London office 3 days per week.

WHAT YOU WILL DO
• Lead and grow our UK social team with mentorship, grace, and inspiration – cultivating a strong culture of collaboration, creativity, and accountability.
• Champion a social-first mindset across teams and clients, integrating innovative thinking and execution into every touchpoint.
• Build and nurture trusted relationships with clients in streaming, theatrical, TV, gaming, sport, and consumer brand sectors – acting as a strategic adviser and cultural partner.
• Drive accounts forward with clear, results-driven strategies that align with client goals, while identifying opportunities to expand the business through broader TPG capabilities.
• Provide sharp, creative, and strategic input across social-forward and integrated campaigns, ensuring excellence from concept to execution.
• Synthesise and communicate client feedback clearly and constructively to internal teams and executive leadership.
• Collaborate cross-functionally with global counterparts and internal divisions to ensure alignment, innovation, and operational excellence across all engagements.
• Proactively identify untapped opportunities in entertainment and adjacent categories where social innovation can create business impact.
• Lead multiple, high-stakes client accounts with a steady hand, ensuring client satisfaction and seamless delivery.
• Bring a clear, confident point of view to client conversations and internal strategy discussions, grounded in both insight and intuition.
• Model professionalism, positivity, and problem-solving under pressure – helping the team stay focused, inspired, and solution-oriented.

ABOUT YOU
• 10 years of experience in digital marketing, with a strong emphasis on social media strategy and execution.
• 3–5 years’ agency experience in entertainment marketing, with a proven record of business development and campaign success in social-forward campaigns.
• Demonstrated success managing and growing multi-million-pound accounts.
• You bring emotional intelligence, diplomacy, and professional maturity to client and team interactions.
• Strong eye for growth opportunities and the ability to scale existing client partnerships.
• Deep fluency in social platforms, cultural trends, paid media, and audience engagement.
• A team player who leads with empathy, humility, and a collaborative spirit.
• Calm and productive under pressure, keeping the focus on creating solutions and modelling steady behaviour to help the team's efforts stay focused on delivering exceptional campaigns.
• Ability to translate complex client challenges into clear, impactful strategies.
• Skilled at building trusted, long-term relationships with senior-level clients.
• Excellent communication and presentation skills.
• Strategic, curious, and tuned in to pop culture, with the ability to spot trends early.
• Fast thinker who thrives in dynamic environments and adapts quickly.
• Strong writing, grammar, and editorial skills.

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