Director Of Innovation, Brand & Entertainment Strategy

This is a Full Time Job

World’s leading entertainment agency. Uniquely positioned at the intersection of marketing, content and technology. We believe that all brands have a great story to tell, and that great stories deserve great audiences.

Trailer Park’s Strategy & Insights department services Trailer Park as a Strategic resource, on existing and new business. Producing consumer and cultural insights, integrated into Strategic processes and deliverables, Trailer Park’s Strategy team sets the tone and insight that drives our world-class creative. The department’s mission is to lead Trailer Park into the future of Entertainment marketing, evangelizing our offering as the industry’s go-to strategic partner with taking premium content to market.

The Director of Innovation, Brand & Ent Strategy will support Trailer Park’s brand work. She/he has a background in Planning or Strategy working within an agency. She/he has experience providing a cohesive consumer narrative that allows Creative to ideate within actionable, impactful parameters. This person is able to provide Strategic resource to new and retained brand work. She/he can also produce actionable and inspiring creative briefs for Trailer Park’s Entertainment marketing campaigns.

Responsibilities

• Provide Strategy needs across Trailer Park’s new business and existing brand work clients, including:
• Positioning analysis
• Positioning statements, including target audience, competitive assessment, benefits/key features, value proposition, brand personality, and brand value
• Develop creative briefs -
• Support Trailer Park new brand business pitching
• Track and test emerging analytics offerings to keep Trailer Park abreast of new ways in understanding target audiences
• Serve as a Strategy resource for Entertainment (New Media) clients, writing Creative Briefs for show campaigns

Qualifications

• Minimum 5 years working in Strategy or Planning at an agency
• • Experience with Entertainment or New Media clients a plus
• Excellent writing skills and ability to tell a cohesive consumer narrative
• Experience accessing multiple sources of data and research to inform a strategic POV
• A natural fascination with consumer behavior and cultural trends