Senior Coordinator, Loyalty & Engagement

This is a Full Time Job

TIFF is a charitable, cultural organization dedicated to presenting the best of international and Canadian cinema and creating transformational experiences for film lovers and creators of all ages and backgrounds in our home - TIFF Lightbox. Our mission: To transform the way people see the world, through film.

TIFF is committed to embracing diversity and treating all individuals with respect, dignity and fairness by removing physical, social and economic barriers to participation.

We encourage you to reflect on the land that you are on, who the traditional keepers of the land are, what the treaty relationship is, or if it’s unceded territory. TIFF is located on the Treaty Lands and Territory of the Mississaugas of the Credit and the traditional territory of the Anishinaabe, the Wendat, and the Haudenosaunee. We are grateful to work on this land.

We are currently hiring for the position of:

SENIOR COORDINATOR, LOYALTY & ENGAGEMENT

Reporting to the Manager, Membership Marketing & Sales, the Senior Coordinator of Loyalty & Engagement leads the execution of mass-market Membership and Fundraising marketing campaigns in support of reaching departmental revenue targets. This includes providing input on campaign strategy, copywriting, project management of assets, hands-on deployment, and data-driven reporting and analysis of results. This role contributes to cross-team stewardship and relationship management of TIFF Members and donors.

RESPONSIBILITIES:

REVENUE GENERATION
• Develop and deploy mass-market multi-channel Membership and fundraising campaigns (acquisition and retention), with primary focus on email, as well as including social, print, and direct mail touchpoints.
• Track and organize continuous reporting on metrics for performance optimization and learning from data.
• Lead project management and organize various teams (graphic design, web, ticketing operations, etc.) to ensure campaigns are ready on time.
• Hands-on creation of marketing emails, including list generation, segmentation, theme, email building, copywriting, and deployment. Experience with an email marketing platform (such as Mailchimp) is a must. Experience in consumer-facing copywriting is preferred.
• Gather intel and insights from the market to improve our work and contribute new ideas.
• Meet regularly with Visitor Experience and Brand & Media teams to provide campaign updates and support cross-team priorities.

CUSTOMER SERVICE & STEWARDSHIP
• This role will be assigned a select number of high-level Members to steward for requests on key events and ticketing.
• Work with the broader Loyalty & Engagement team to support Member and Donor inquiries by phone, e-mail and in-person when needed.

JOB GRADE & SALARY:
• Job Grade 2
• Job Grade Salary Range/Annually $50,000 - $58,000

TARGET CONTRACT DATES:
• December 9, 2024

WORK LOCATION:
• Office Location: 350 King Street West, Toronto, ON M5V 3X5
• Weekly in-office requirements:
• Minimum 2 days (November to May)
• Minimum 3 days (June to October)
• Festival Office Requirements: Full Time during Festival

MINIMUM REQUIREMENTS:
• Minimum requirements/qualifications: education, skills, experience
• Post-Secondary degree in marketing, business administration, or similar. A degree in arts administration will be considered but is not required.
• This position requires critical thinking, data-based decision making, a revenue mindset and the ability to prioritize competing demands. The right candidate will demonstrate proactivity in leading their responsibilities while successfully fostering internal/external stakeholder relationships to get buy-in on projects and deliver on sales targets.
• Strong digital skills, including experience with spreadsheets, analysis, graphical tools (e.g. Canva), automations and social media. Hands-on experience with an email marketing platform is necessary, preferably on Mailchimp.
• Previous Membership/Fundraising experience in the arts and an appreciation of film are a plus.
• Consumer marketing experience, and a deep understanding of marketing principles, are an advantage.
• Excellent organizational skills with high attention to detail and timelines, with an ability to prioritize as necessary.
• Excellent interpersonal skills, with an ability to handle difficult situations with tact and diplomacy.
• Accountable, ethical, demonstrates exceptional follow-through; ability to respect and maintain a high degree of confidentiality.
• Exceptional oral and written communication skills. Copywriting experience is preferred.
• Commitment to professional development, AFP Code of Conduct and Donor Bill of Rights.
• Adaptable to a flexible work schedule including some evenings and weekends during busy periods (e.g. Festival).
• This position requires being in office on a regular basis, per above.

HOW TO SUBMIT & APPLICATION DEADLINE:
• All applications must be submitted online through TIFF’s Career Centre.
• Please upload your cover letter and resumé as PDF(s), before the deadline

CLOSING:

We thank everyone who applies for their interest, but only candidates selected for an interview are contacted.

Candidates must be legally able to work in Canada at this time.TIFF regrets that it is unable to sponsor employment Visas; however, TIFF considers and welcomes individuals on time-limited Visa status for this position. For consideration to those on time-limited Visa status, your Visa must allow you to complete the full contract.

Please send any questions via e-mail only to careers@tiff.net.

TIFF is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential. As such, we welcome and encourage applicants who identify as racialized persons, Indigenous persons, persons with disabilities, and persons across the spectrum of sexual orientation and gender identities.

If you are a person with a disability and require accommodation and/or assistance during the application process, please contact us in advance at careers@tiff.net. We strive to provide reasonable accommodations whenever requested.