Social Media Strategist

This is a Freelance Job

About the Role
The goals of our marketing campaign, in order, are:
- Create a good brand presence and SEO for press and people who want to partner with us
- Butts in seats: get the word out to the Bay Area.
- Retargeting people who have already been invited (millenial tech & artist audience)
- Reaching new people
- Gather data about audience response
- Evaluate different messages, formats, and communities
- Social listening

We've got tickets to sell, and it's also important to us to begin the brand and audience building that will take our movie to a wider release.

This role's primary focus is organic (socials, SEO, content).

We have a preliminary sense of platforms and audiences, and would be asking your strategic advice as well.

YOUR RESPONSIBILITIES
- Build the brand of our social media accounts
- Grow followers with organic content and discussion (sincere or silly/playful)
- Regular posting to socials (Instagram, X, Reddit, TikTok)
- Engage directly with our audience
- Social listening: find and match the content they are engaging with
- Content creation
- Reply to DMs and comments, creating a funnel towards our premiere and mailing list
- Engage with influencers and top accounts who are in our audience (film, Bay Area, ARG/unfiction, gaming, AI, thrillers, creepypastas)
- Track metrics for conversions and successful campaigns
- Bonus points if you can do these as well:
- Paid ads (mostly video)
- Social listening
- Editing and content production: trailer remixes, BTS, character, moments, reaction bait, trend adaptations
- Street team

OUR CONTENT
We have:
Assets
- A teaser trailer (45sec, 16x9) 1:1 in progress
- A finished feature film with strong visual, thematic, and meme-able material
- Hours of BTS footage, meetings, and before-and-after's of VFX
- Historical content from an earlier internet release:
- Miss Information, a washed up beauty queen
- Reactions and interviews with our main character
- We can create realistic deepfakes and fake video content
- Our director has a strong social following and can be on camera
Reach
- 9k person email list
- Film has 5k followers, director has 6.7k

Remote optional