Director of Sales and Marketing

This is a Full Time Job

The Young Americans is searching for a qualified candidate to serve as Director of Sales & Marketing.

Reporting to the CEO, the Director of Sales and Marketing will oversee all marketing, communications, sales, branding and media strategies. This position will plan, direct, coordinate and review the work plan for marketing, booking and sales strategies and assets. This position will oversee publications, promotional materials and communications, oversee web content, and develop the overall social & digital media marketing strategies. The Director of Sales & Marketing oversees and participates in the development of revenue strategies, analytics, direct & digital marketing and budget preparation.

General Responsibilities
• Creates and maintains marketing and sales materials for outreach programs, camps and performances
• Maintains online marketing data and media resources
• Implements internal and external marketing strategies with the use of digital platforms and social media to brand the TYA
• Creates timelines and manages projects to ensure successful execution of all campaigns
• Establishes creative subscription and ticket marketing campaigns
• Develops strategies to increase sales and develops new areas of earned revenues
• Communicates with international teams to ensure marketing strategies are consistent
• Participates in the development and administration of the annual budget; forecast of additional funds needed for staffing, equipment, materials, and supplies; directs the monitoring of and approve expenditures; direct and implement adjustments as necessary.
• Establishes and maintains relationships with external companies, arts organizations, local businesses, restaurants, hotels, etc. for the purpose of audience development, outreach, promotions and event sponsoring
• Oversees ongoing website maintenance, updates and maintains all social media platforms which include all social media postings, and online advertising
• Develops and manage goals, objectives, policies, and priorities of all sales and marketing programs and activities
• Meets with staff to identify and resolve problems; assign work activities, projects and programs; monitor workflow; reviews and evaluates work products, methods and procedures