Sr Manager, Digital Marketing

This is a Full Time Job

Member Summary

Quick Summary (full description below):
The Senior Manager, Digital Marketing (YouTube) will oversee content development, production, and strategy for Disney Entertainment's General Audience YouTube channels. The role requires managing long- and short-form content creation, ensuring alignment with brand priorities, and driving audience growth on YouTube.

• Years of Experience Required: 7+ years (84+ months) in content development and production, with 3+ years managing teams.
• Salary: $130,800.00 - $175,400.00 per year
• Required Experience:
- Expertise in long- and short-form video content production for fiction and non-fiction.
- Proficiency in Keynote/PowerPoint, Adobe Photoshop, and Adobe Premiere.
- Strong knowledge of YouTube and social media platforms.
• Preferred Skills/Experience:
- Familiarity with Disney brands and storytelling.
- Ability to manage multiple projects and lead cross-functional teams effectively.
• Workplace Requirements: Not mentioned
• Education Requirements:
- Required: AA or BA in Digital Marketing, Marketing, Business Administration, or a related field.
• Hard Skills Required:
- Video production, editing, and creative development.
- Strong project management, organization, and communication.
- Deep understanding of YouTube trends and platform strategies.
• Soft Skills Required:
- Team leadership and collaboration.
- Creativity and adaptability.
- Strong work ethic and ability to meet deadlines.
• Benefits:
- Full range of medical and financial benefits.
- Bonus and/or long-term incentive opportunities.

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Full Posting

Senior Manager, Digital Marketing (YouTube)

Location: New York, NY

Company: Disney Entertainment

Position Summary:
The Senior Manager, Digital Marketing (YouTube) will lead creative strategies and oversee content production for Disney Entertainment's General Audience YouTube channels. This includes long- and short-form videos, live streams, and YouTube Shorts, ensuring all content aligns with brand guidelines and franchise priorities.

Responsibilities:
• Oversee creative development and production of long- and short-form video content (e.g., VOD, live streams, YT Shorts) for General Audience YouTube channels.
• Plan and manage content strategies to align production and delivery with programming calendars.
• Collaborate with Brand, Franchise, Consumer Products, Music, and Digital Marketing teams to ensure alignment with larger company goals.
• Develop and produce content for international distribution across platforms.
• Work with third-party creative and platform partners to create engaging content and identify new opportunities.
• Manage relationships with internal stakeholders to ensure timely approvals (e.g., Legal, Brand, Franchise).
• Lead and mentor a growing team executing YouTube strategies.

Required Skills:
• Proven experience in digital content production for fiction and non-fiction formats.
• Strong knowledge of YouTube, including trends and audience engagement strategies.
• Excellent project management, communication, and organizational skills.
• Proficiency in Adobe Premiere, Adobe Photoshop, and Keynote/PowerPoint.

Required Experience:
• 7+ years of relevant experience in content development and production, with at least 3+ years managing teams.
• Deep familiarity with digital marketing and video storytelling.

Education Requirements:
• AA or BA in Digital Marketing, Marketing, Business Administration, or a related field.

Salary:
The hiring range is $130,800.00 - $175,400.00 per year, with additional bonuses or long-term incentive opportunities.

Benefits:
• Full medical and financial benefits package.
• Bonus and incentive compensation programs.