Senior Manager, Digital Marketing and Content Strategy

This is a Full Time Job

Member Summary

Quick Summary (full description below):
Disney Entertainment is seeking a Senior Manager, Creative & Programming to oversee YouTube content development and production for its General Audience (GA) channels. This role involves leading digital content strategies, managing creative teams, and ensuring content aligns with brand and franchise priorities.

Years of Experience Required: 7+ years in content development and production (84+ Months)
Salary: $124,900 - $167,500 per year
Required Experience:
• Long and short-form video content development and production
• Managing creative teams and professional development of staff (3+ years)
• Strong understanding of YouTube and social media platforms
• Project management, organization, and communication skills
• Experience collaborating across Brand, Franchise, Studios, Consumer Products, and Digital Marketing teams

Preferred Skills/Experience:
• Familiarity and passion for Disney Brands
• Experience with fiction and non-fiction video production
• Ability to manage multiple projects in a fast-paced environment
• Proficiency in Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere

Workplace Requirements: Glendale, CA (In-office)
Education Requirements: AA or BA in Digital Marketing, Marketing, Business Administration, or relevant field preferred
Hard Skills Required:
• YouTube content strategy and production
• Project management and cross-functional collaboration
• Creative storytelling and video editing
• Proficiency in Adobe Creative Suite

Soft Skills Required:
• Strong team leadership and communication skills
• Ability to multitask and prioritize in a matrixed organization
• Strategic thinker with problem-solving abilities

Benefits:
• Full range of medical, financial, and other benefits
• Bonus and/or long-term incentive units
• Opportunities for career growth within Disney Entertainment

Full Posting

Senior Manager, Creative & Programming – Disney Entertainment
Location: Glendale, CA
Job Type: Full-Time

Disney Entertainment is looking for a Senior Manager, Creative & Programming to lead content development and production for its General Audience (GA) YouTube channels. The role involves overseeing content strategy, creative development, production, and distribution, ensuring alignment with franchise priorities and brand standards.

Responsibilities:
• Lead creative development and production for YouTube long-form, short-form, and livestream content
• Manage content strategy and planning to align production and delivery with franchise timelines
• Ensure brand consistency across all video content while pushing innovative formats
• Collaborate with internal teams (Studios, Brand, Franchise, Consumer Products, Music, and Digital Marketing)
• Oversee third-party creative and platform partnerships
• Develop and produce content that can be distributed internationally and across multiple platforms
• Manage and guide a growing team responsible for executing GA YouTube channel strategies

Qualifications:

Required:
• 7+ years of experience in digital content development and production
• 3+ years of experience managing creative teams
• Strong understanding of YouTube and digital platforms
• Expertise in project management, organization, and communication
• Experience with both fiction and non-fiction video production
• Strong knowledge of YouTube content formats, trends, and best practices
• Ability to manage multiple projects and priorities in a fast-paced environment
• Proficiency in Adobe Premiere, Photoshop, Keynote/PowerPoint

Preferred:
• Passion for Disney brands and franchises
• Ability to identify new content opportunities and trends
• Experience developing content for global audiences

Compensation & Benefits:
• Salary Range: $124,900 - $167,500 per year
• Bonus and long-term incentive units available
• Full medical, financial, and other benefits
• Career advancement opportunities within Disney Entertainment

If you are a digital content expert with strong leadership and storytelling skills, this is a great opportunity to shape the future of Disney’s digital content strategy!