Director of Digital Marketing

This is a Full Time Job

Job Summary:

Director, Digital Marketing

A dedicated, dynamic and seasoned director of digital marketing is needed for the Disney Entertainment marketing team to oversee all aspects of the Marvel Brand, the Marvel theatrical film and Disney+ film and series global campaigns, and additional brand and title work. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization and communication at a very high level. This position requires some non-traditional working hours (early morning/evening/weekends), light travel and on field level work at events, including premieres, conventions, screenings, set visits, junkets and content days.

Responsibilities:
• Work with the SVP to develop and implement a strategic strategy for the Marvel brand on all digital platforms, including company owned social communities.
• Develop strong working relationships with key stakeholders within cross lines of business that collaborate with the Marvel brand
• Ensure allocation targets are being met across all necessary internal partners
• Consistent, deep understanding of performance data across suite of Marvel social and digital accounts to optimize performance.
• Host constructive creative discussions with xLOBs to improve social performance.
• Collaborate with other title teams under SVP to implement brand strategy for additional Marvel theatrical or streaming titles
• Implement new and evolving xLOB partnerships into the Marvel brand as dictated by internal partners
• Work with the SVP to establish and implement a comprehensive and inclusive digital campaign strategy on a film/series by film/series basis
• Work with agencies and internal departments to research, ideate, design and build world-class 360 interactive campaigns in support of theatrical and streaming releases
• Develop, implement, execute and present campaign plans to internal and external stakeholders including studio leads, filmmakers and talent teams
• Manage the project lifecycle for multiple concurrent projects, defining and tailoring the processes based on the team and project needs.
• Collaborate with internal media team, external media agencies, creative vendors and/or third-party editorial and digital platform partners on integrated programs including social gaming, portal experiences, product launches and break-through programs on innovative platforms from development through production.
• Establish key performance metrics on title content and campaign beats and provide regular progress reports, sentiment evaluation and track budgets
• Identify and coordinate cross-departmental dependencies to ensure projects move smoothly and obstacles are identified and appraised proactively
• Identify key trends, tools, technologies and ongoing market intelligence in the social/interactive/mobile space
• Coordinate site launches and/or traffic-driving events with internal/external partners
• Oversee relationship and campaign development with internal global markets and stakeholders
• Develop with SVP campaign filmmaker decks and present to internal key stakeholders
• Manage team managers and sr. manager(s)

Basic Qualifications
• 10 + years' relevant experience
• Significant experience with the Marvel brand.
• Outstanding communication skills, written and oral.
• Candidate must demonstrate exceptional working knowledge & emerging media and new technology platforms.
• Demonstrated ability to work with others, both in a supervisory role and as a collaborative team player.
• Excellent presentation organizational, critical thinking, and problem-solving skills.
• A passionate expertise in Social, Mobile and Digital marketing
• Creative sensibility a must

Required Education
• Bachelor's Degree