Supervisor, Social Media, Studio Marketing

This is a Full Time Job


Substantial Social Media marketing experience with the ability to manage social media, used to deal with vendors (community managers, media planers, designers, developers…), teams (Marketing/Brand, PR, Retail/E-commerce, CRM …) and internal clients at a local and international level. Experience in the entertainment industry supporting Marketing/Sales would be a plus.

Organizational and creative mindset with the ability to develop and execute Marketing strategies on social media using content to engage users (RTM, new social media channels, etc).

Responsible for enhancing the performance and efficiency of new and existing digital materials all across the company and third parties as well as participating in the design, localization and delivery of new ones optimizing assets and performance. Able to learn new tools, functionalities and last trends quickly and effectively. Able to analyze web/mobile, social and campaign metrics to drive action and deliver value.

OVERALL
• Expand digital and social media marketing to increase awareness, buzz and engagement around the key company franchises and Studios releases with special focus on Facebook, IG, YouTube, TikTok and Twitter.
• Experience in Bought media campaigns is a plus (social, display, programmatic etc).

SOCIAL MEDIA
• Manage and moderate social networking sites: Disney, Marvel, Star Wars, Fox & searchlight. In total 18 channels in the main platforms (Facebook, Twitter, Youtube, Tiktok and IG). More than 7M fans.
• Produce social conversation calendars and setting templates for the different titles.
• Analyze the performance of social media platforms and general insights.
• Work with analytics to produce audits and recommend changes to other Marketing teams (Product, PR, Character Voices) for improving campaign performance (i.e. Listening of a new trailers or launch of new posters).
• Deliver necessary content/information and campaign briefing to the social media agency to be able to work very closely.
• Look for new proposals and benchmarks.
• Proven record of planning Influencers activations and its ROI analysis.
• Integrate social listening insights in the Studio strategy.

BOUGHT MEDIA
• Participate in Social Media Ad campaigns strategy and analysis for real time optimization.
• Support Bought Media activity campaigns if needed.

MATERIALS
• Liaise with Regional/Global to request and adapt digital materials for our territory, including testing, translation and localization (i.e. social games, banner ads, toolkit…).
• Liaise with Regional/Global to launch highlighted exclusive content on YouTube and social networks (i.e. teaser trailers, trailers, viral videos, posters…).
• Creation of local materials liaising with Product Managers (i.e. cover images, e-cards, ads, skins…) and the PR team (i.e. fun facts, production notes, press releases).
• Provide and explain how to use these materials to other LOBs and marketing areas to leverage its usage on third party sites or promotions.

COMPETITIONS
• Development of local challenging competitions, with high virality potential working closely with the agency.
• Legal adaptation of T&C and mechanics verification, working closely with the Legal Dept. and with the Notary.
• Search and optimization of prizes involving as many LOBs as possible.
• Implementation, supervision and control of winners working closely with the agency and the Finance Dept.
• Local reporting and sharing with Regional learning and insights.

CRM
• Be a local contact for the CRM channel.
• Liaise with Regional/Global to request and adapt digital materials for our territory, including testing, translation and localization (i.e. release, special dates…).
• Monitoring actions after launching.

Preferred Qualifications:

University degree (Advertising or marketing degree preferred).
Fluent in Spanish and English.
Computer knowledge (Windows Office, Photoshop/Fireworks).
4 years of professional media, digital and entertainment experience.

Extensive experience with digital marketing and social media.
Demonstrated ability in problem solving by team working.
Written and verbal communication skills in Spanish and English.
Ability to work both independently and cooperatively in diverse group settings.
Experience in full life-cycle execution of strategies for properties/franchises.
Demonstrated ability in analytics (Omniture, Twitter, Google, Facebook, YouTube).
Familiarity with front-end (HTML, FBML, CSS, Flash) and back-end design (servers, DB).
Familiarity with e-commerce and media distribution platforms.
Familiarity with Legal requirements on Digital (promotions, competitions, applications).
Proactively identify trends and opportunities to drive action and deliver value.
Passionate about the world of online and the Disney culture.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Iberia S.L., which is part of a business we call The Walt Disney Studios.