Sr Analyst, Brand Insights

This is a Full Time Job

Job Summary:

Job Summary:

The Brand Insights team is a highly visible group that is charged with evaluating the performance of The Walt Disney Company's portfolio of brands and to deeply understand the entertainment consumer's sentiment, needs, and behaviors across the world. Using data and insights, the team plays an integral part in key business decisions and helps maximize the potential of The Walt Disney Company brands globally. The Brand Insights team works in a consultative manner across all aspects of Disney's business portfolio to deliver complex ad hoc research and synthesize a wide array of data and insights to support decision making on strategic brand opportunities.

The Brand Insights team dual reports into Brand Management (Corporate Segment) and Studio Research & Analytics (Disney Entertainment Segment).

Reporting to the Senior Manager, the Senior Analyst is responsible for supporting and managing projects, analyzing data, and communicating insights to Senior Executives on brand performance and brand driving topics. As the key analytic resource on a wide variety of high-profile projects, the Senior Analyst prepares the data that drives decision-making at the highest levels of The Walt Disney Company.

Responsibilities:
• Day-to-day management of tracking studies to measure performance of TWDC brands and competitors around the world; includes gathering survey inputs, managing large data files in Excel / SPSS / Q Research Software, reporting in PPT, and ad hoc analyses
• Support custom research projects to evaluate and understand brand health, brand sentiment, brand marketing campaigns, and corporate social responsibility efforts in collaboration with stakeholders and other business units both domestically and internationally
• Conduct ad-hoc analyses to answer key business questions from Executive Leadership and ensure consumer insights are effectively used and integrated into brand strategies
• Synthesize primary research, syndicated research, and cross-segment data sources to develop a clear POV on initiatives that span The Walt Disney Company's portfolio of brands
• Assist in developing story-driven decks and presenting findings to stakeholders across the organization

Skills/Experience:
• 3+ years experience in a market research/consumer insights, consulting, or analytics role
• Strong analytical skills
• Ability to manage multiple large data sets including trended files and market files
• Experience creating presentations that clearly communicate data and research findings
• Strong project management skills and ability to execute quality work within tight deadlines
• Strong verbal and written communication skills
• Solid presentation skills
• Ability to work in a team environment as well as independently
• Ability to work in an environment with multiple priorities
• Mature, enthusiastic, and demonstrates a strong collaborative and consultative approach

Preferred Qualifications
• Experience with consumer research (designing questionnaires and analyzing results)
• Experience using statistical software packages like Q, SPSS, or similar
• Experience managing global tracking studies
• Entertainment industry experience highly preferred, but not required
• Strong Excel experience is a plus, but not required
• Strong PPT experience is a plus, but not required

Education:
• Bachelor's degree or equivalent experience

The hiring range for this position in California is $94,200 to $126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.