Senior Marketing Manager, Beauty

This is a Full Time Job


Overall Purpose of the Role

To plan and execute long term and fiscal year marketing strategies for softlines category. Be responsible for overall marketing leadership of existing and/or new EMEA regional beauty and home accounts. Lead the team, where applicable, in management of all relevant accounts.

Using key trends and consumer insights, in conjunction with the Marketing Director develop and drive innovative best in class beauty lled marketing strategies within DCP, whilst being agile to capitalise on the moment and support category team on new opportunities and key accounts.

Responsible for driving beauty-forward, disruptive 360 marketing campaigns (including but not limited to in-store POS, windows, digital content, events, screenings, loyalty campaigns, synergy opportunities) with key accounts, across all franchises, as well as category growth initiatives.

Responsible for sharing best practice, driving continuous improvement across EMEA softlines stakeholders and key partners to drive commercial growth and unlock new opportunities.

Relationships are key to the success of this role, both internally and externally. Actively manage and cultivate the engagement, partnership and joint business planning with each account, new and existing, to support the category team to drive and deliver strategic growth in licensing sales on behalf of the EMEA business.

This role will require you to be onsite in our Hammersmith office 4 days a week.

Areas of Responsibility
• In conjunction with the Marketing Director, develop, set and execute the long term marketing strategy for the relevant accounts in conjunction with category and franchise teams
• Proactively lead the team to ensure delivery of departmental targets, ensuring they are aware of the current business priorities and build any changes into the department plans
• Manage day-to-day marketing relationship with key accounts and provide category teams with support as and when needed across other growth accounts and new business opportunities
• Leverage macro and micro trends along with audience, category and retailer insights to shape more effective and innovative marketing campaigns for DCP, with maximum return on investment (ROI)
• Ensure all marketing activity in-scope is strategically aligned with franchise, category and global strategies
• Support category team to pitch and secure new licensees/retailers that enhance the category growth in a substantial manner maximising the 'white space' opportunities
• Collaborate and develop strong relationships with local EMEA market DCP teams, providing information and regular strategy and franchise updates as well as understanding and satisfying local market needs and differences
• Establish a good working relationship with all key counterparts to ensure regular communication flow on latest initiatives and ongoing liaison regarding global licensees, as relevant
• Work appropriately with the other leaders within the regional marketing team to ensure point of differentiation for key accounts
• Responsible for ensuring effective management and control of allocated marketing budget secured through AOP and working with finance team to reconcile budgets
• Work with the integrated TWDC marketing community, licensees and retailers to ensure marketing budget and licensee promotional commitment is invested in the most effective manner possible
• Share best practice and post-campaign analysis across regional, local and global teams

Training and Professional Development
• Operate with integrity, champion change and be a good ambassador for The Walt Disney Company (TWDC)
• Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments
• Take ownership of your professional development through regular car