Digital Marketing Partnerships Coordinator - Movies Anywhere
The Walt Disney Studios
Burbank, CAThis was removed by the employer on 4/17/2018 9:58:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Search for Digital Marketing Partnerships Coordinator - Movies Anywhere jobs in Burbank-CA
Search all Digital Marketing Partnerships Coordinator - Movies Anywhere postings
Full Time Job
Job Summary:
Movies Anywhere is the next generation of in-home entertainment, providing an unparalleled digital entertainment experience. Leveraging cutting edge technology, unique partnerships, and a talented team, Movies Anywhere is an exclusive, cross-platform, cloud-based movie service that enables consumers to seamlessly discover, grow, access, and enjoy their personal digital movie collection across a variety of studios, retailers, and platforms all in one convenient app and/or website.
The Partner Marketing coordinator will contribute to the creative development and execution of innovative, multi-channel marketing programs that drive awareness, acquisition, and engagement. This individual will partner with internal and external cross-functional groups including marketing, editorial, business development, product, design, analytics and legal to deliver on marketing initiatives. The ideal candidate is a creative thinker, has contributed to innovative and best-in-class marketing campaigns, is customer- and partner-obsessed, and has a bias for action. This individual will report to the Senior Manager, Partner Marketing.
Responsibilities:
Creative
• Assist in the development of original marketing campaign concepts to promote the benefits of Movies Anywhere and a wide-ranging slate of films available through the service.
• Ideate and introduce content and partnership opportunities to major partners including movie studios, digital retailers and app stores.
• Be an individual contributor for the team to push the envelope in an evolving entertainment and digital content consumption landscape. Have a strong pulse on relevant trends, consumer insights, and technologies that impact our industry and the way consumers purchase, access, and view movie content.
• Participate in team brainstorm sessions.
Partnerships
• Build and maintain relationships with internal cross-functional teams and major partners to identify and pitch mutually beneficial promotion opportunities.
• Help manage execution of strategic partnership programs that drive consumer awareness, adoption, and engagement across owned and operated properties, as well as partner marketing channels.
• Coordinate the creation of promo assets and necessary approval process.
• Help build comprehensive pitch and program recap presentations.
• Update Marketing Calendar with partnership campaign details.
• Insights & Analytics
• Ensure all marketing programs are rooted in consumer data and insights, and have definable and clear KPIs and objectives.
• Evaluate campaign performance against marketing goals and optimize as needed to improve effectiveness and results.
Basic Qualifications:
• Creative thinker with track record of contributing to innovative and scalable marketing programs
• Experience and passion for building partner marketing programs that are unique and tailored for specific audiences
• 2 or more years of marketing experience, preferably in the entertainment space
• Ability to manage multiple programs and meet deadlines in a dynamic business environment
• Proactive attitude to seek and manage new initiative on behalf of the departments as needed
• Experience building comprehensive pitch decks
• Demonstrated experience managing and measuring campaigns
• Excellent communication and negotiation skills
• Strong relationship management and interpersonal skills – up, down, across, and outside the organization
• Ability to be diplomatic while setting expectations with stakeholders
• Strong PowerPoint, Keynote and Excel skills
Preferred Qualifications:
• Experience working on entertainment properties (movie studio, TV network, digital publisher)
• Digital retail partner marketing experience
• Experience working with agencies and creatives
Required Education
• Bachelor's degree
Additional Information:
This position is with Disney Movies Anywhere, an equal opportunity employer
About The Walt Disney Studios:
For over 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel Studios and Lucasfilm. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice and Disney Live!. Ours is a culture of innovation, inspiration and collaboration that brings together visionary artists, gifted technologists and savvy business minds to conjure up magical entertainment experiences for a global audience.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Movies Anywhere, which is part of a business segment we call The Walt Disney Studios.
Movies Anywhere is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
Apply Now