Content Marketing Manager
The Walt Disney Company
Burbank, CAThis is a Full Time Job
Job Summary:
Content Marketing Manager
The Role
The Content Marketing Manager sits within the Marketing team and is responsible for blog and social marketing targeted at prospective new Disney Visa Cardmembers as well as Cardmember newsletter. The role is responsible for content development, performance evaluation, tactic-level marketing execution, and agency management.
The successful candidate will have:
• Experience in campaign marketing including programmatic media, search, and social media
• Extremely strong relationship skills due to the need to work collaboratively with multiple internal and external partners
• Strong content development skills
• Ability to communicate clearly and effectively, both orally and in writing
Responsibilities
In this role, the Content Marketing Manager will be given immediate responsibility and be expected to operate as a core part of the team.
This entails:
• Managing the planning and execution of marketing tactics including creative development, test plans, tracking requirements and tactic implementation
• Developing campaign schedules and managing media budget
• Reporting on performance and identifying trends in social engagement, site traffic, conversion rates and application rates
Basic Qualifications
• Bachelor's degree in Marketing, Communications, Business or related discipline or equivalent experience
• 5+ years of work experience in content or social marketing roles or related field
• Experience developing content for social, blog and newsletters and tracking performance
• Strong creative skills
• Ability to summarize campaign performance, interpret trends and reporting findings in a clear and effective manner, verbal or written
• Paid and organic digital marketing experience
• Experience working with reporting tools, preferably experience with web analytics tools (such as: Adobe)
• Knowledge of Office skills
• Strong process orientation
• Proven success of driving results/ability to follow through, creativity & innovation, and priority-setting
• Ability to operate independently while keeping peers, partners, and supervisors abreast of activities
• Detail oriented
Salary/Benefits
$126,800.00
- 170,000.00
per year
$126,800 - $170,000 /year USD
The base pay actually offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience.
Benefits
• Medical, financial, and other benefits
• Bonus
• Long-term incentive units
Additional Information
At Disney, we're storytellers who make the impossible possible by utilizing and developing cutting-edge technology to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Corporate Alliances is responsible for forging innovative marketing partnerships worldwide to drive profitability for The Walt Disney Company through diverse value streams. Within Corporate Alliances, the Branded Card Services team manages Disney's co-branded credit card business, creating and cultivating direct-to-consumer relationships with our most strategic customer segment while also serving as a cross-business unit loyalty program.
