Associate, Brand & Franchise Strategy
The Walt Disney Company
Burbank, CAThis was removed by the employer on 1/8/2024 5:53:00 AM PST
This is a Full Time Job
About the Role & Team
The Brand Strategy team develops comprehensive and relevant brand & franchise strategies that drive business across the enterprise globally.
We work with business units around the world to identity growth opportunities and challenges, formulate strategies to pursue seen opportunities, and measure key outcomes.
What You Will Do
Our team is comprised of strategists who deploy a combination of quantitative and qualitative methods across all of our projects. A few examples:
• Provide thought leadership to the Chief Brand Officer on the state of our brands and franchises and key opportunities for growth
• Support business unit leadership by identifying key business drivers and areas for continued improvement
• Develop brand and franchise growth strategies for specific markets and consumer segments
• Size potential for new business opportunities
Responsibilities
of the Role:
• Lead workstreams and small projects, with support from team leaders
• Provide strategic support on projects such as developing hypotheses, and developing and measuring success criteria
• Develop strategy and story-driven business decks based on data and insights
• Conduct analysis and run calculations on quantitative recommendations – e.g., calculating size of market or size of opportunity
• Present findings and work with partners across the enterprise to answer important business questions
Example Projects:
• Engage in thought leadership projects such as articulating the key opportunities for growth with a specific demo (e.g., kids 6-11) and recommended actions
• Analyze core business questions such as: What products drive the Disney brand? Who are The Walt Disney Company fans? What is the size of the preschool entertainment market?
• Articulate strength of various The Walt Disney Company intellectual property including what elements resonate with consumers
Required Qualifications and Skills
• 4+ years of shown experience in an internal strategy, management consulting, or brand management role
• Industry-relevant experience, as defined by one or more of the following:
• Strategic or Management Consulting at a premier management consulting firm
• Strategy and Business Development within a media, technology or consumer packaged goods company
• Brand management or marketing in consumer focused company (not B2B)
• Franchise management
• Outstanding analytical skills
• Ability to draw business insights from data and interpret real world application
• Excellent project management skills and ability to implement quality work within timelines
• Ability to prioritize
• Ability to lead several projects simultaneously
• Confirmed verbal and written communication and presentation skills
• Proficient in Excel, PowerPoint, and Keynote
• Ability to work in a team environment as well as independently
Education
• BA/BS required; MBA or equivalent preferred (degree or work experience)
Additional Information
Benefits:
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
The hiring range for this position is $102,000-$136,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
