Marketing Strategy Manager

This is a Full Time Job

The Hollywood Reporter is currently seeking a Manager, Marketing Strategy that will operate at the intersection of creativity, strategy, execution and data, leveraging their expertise to develop and execute compelling cross-platform marketing campaigns aligned with advertisers' goals and the company's brand. This collaborative and hands-on role will balance ideation, project management and partnership building to drive revenue within a fast-paced entertainment publishing environment.

As a Manager, Marketing Strategy, you’ll play a role in shaping the company’s creative identity while fostering meaningful connections between advertisers and a culture-rich audience. This role provides an excellent opportunity to innovate, grow, and thrive within a collaborative environment fueled by creativity and passion for the entertainment industry.

Responsibilities:

Marketing Campaign Development
• Lead brainstorms for mid-to-large budget campaigns and develop innovative, cross-platform marketing strategies that align with advertiser goals and brand identity.
• Conceptualize and execute compelling, 360° marketing campaigns that seamlessly blend live events, branded content, video, and digital initiatives.
• Develop winning live media/event packages that appeal to the marketing needs of blue chip and/or consumer brands.

Cross-Department Collaboration
• Act as a central strategic lead across internal teams - including sales, editorial, video, PR, account management, and events - to shape and implement integrated marketing strategies that leverage the company’s unique assets.
• Work across departments to gather data, apply audience research insights, design compelling copy, and harness performance analytics to craft solutions for client needs.

Marketing Material Development
• Create clear, concise marketing materials that show how the company’s platforms can work collaboratively to support client objectives.
• Ensure consistency and innovation in the messaging, storytelling, and presentation format of all materials, including general materials, proposals and pitches.

Program Execution
• Lead the end-to-end delivery of select sold programs, including resource allocation and vendor partnerships, ensuring seamless execution and measurable success.
• Troubleshoot and resolve issues for live campaigns, addressing challenges quickly and professionally.

Data Analysis
• Analyze audience behavior, editorial performance trends, and content engagement opportunities across THR’s platforms.
• Monitor marketplace and advertiser trends to inform marketing initiatives and identify opportunities for strategic growth.
• Track program performance and collaborate with digital teams to optimize campaigns and create client-facing case studies.

Qualifications:
• Minimum 6 years of experience in publishing, marketing, agency work, or digital media, with expertise in developing custom content and integrated campaigns.
• Experience developing and executing live media/event campaigns for consumer brands.
• Some experience with entertainment or awards season-related campaigns is a bonus.
• Exceptional creative writer and storyteller with a demonstrated ability to craft compelling narratives.
• Proficient in creative presentation tools, including Keynote, PowerPoint, and Excel.
• Strong ability to ideate creative concepts independently and translate them into actionable marketing opportunities for advertisers.
• Proven experience managing multiple projects, tight deadlines, and workflow prioritization in a fast-paced environment.
• A team player with a flexible, cooperative spirit and the ability to collaborate with various teams and personalities.
• Enthusiasm for entertainment, film/TV, and a strong appreciation for THR.
• Solution-oriented mindset - proactive problem solver, strategic thinker, and quick learner driven to improve processes and outcomes.

As THR values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.