Marketing Strategy Manager

This is a Full Time Job

The Hollywood Reporter is currently seeking a Manager, Marketing Strategy that will operate at the intersection of creativity, strategy, data and execution, leveraging their expertise to develop and execute compelling cross-platform marketing campaigns aligned with advertisers' goals and the company's brand. This collaborative and hands-on role will balance ideation, project management, data analysis and partnership building to drive results within a fast-paced entertainment publishing environment.

As a Manager, Marketing Strategy, youâ??ll play a role in shaping the companyâ?'s creative identity while fostering meaningful connections between advertisers and a culture-rich audience. This role provides an excellent opportunity to innovate, grow, and thrive within a collaborative environment fueled by creativity and passion for the entertainment industry.

Responsibilities:

Marketing Campaign Development
- Participate and eventually lead brainstorms for mid-to-large budget campaigns and develop innovative, cross-platform marketing strategies that align with advertiser goals and brand identity.
- Design and execute compelling 360° marketing campaigns that incorporate a blend of digital, print, video, live events, social media, and custom content initiatives.

Cross-Department Collaboration
- Collaborate with internal teams - including sales, editorial, video, PR, account management, and events - to shape and implement integrated marketing strategies that leverage the companyâ?'s unique assets.
- Work across departments to gather data, apply audience research insights, design compelling copy, and harness performance analytics to craft solutions for client needs.

Marketing Material Development
- Create clear, concise marketing materials that show how the companyâ?'s platforms can work collaboratively to support client objectives.
- Ensure consistency and innovation in the messaging, storytelling, and presentation format of all materials, including general materials, proposals and pitches.

Program Execution
- Lead the end-to-end delivery of select sold programs, including resource allocation and vendor partnerships, ensuring seamless execution and measurable success.
- Assist in troubleshooting and resolving issues for live campaigns, addressing challenges quickly and professionally.

Data Analysis
- Analyze audience behavior, editorial performance trends, and content engagement opportunities across THRâ?'s platforms.
- Monitor marketplace and advertiser trends to inform marketing initiatives and identify opportunities for strategic growth.
- Track program performance and collaborate with digital teams to optimize campaigns and create client-facing case studies.

Qualifications:
- Minimum 4 years of experience in publishing, marketing, agency work, or digital media, with expertise in developing custom content and integrated campaigns.
- Some experience with entertainment or awards season-related campaigns is highly preferred. Experience in consumer brand pitching is a bonus.
- Exceptional creative writer and storyteller with a demonstrated ability to craft compelling narratives.
- Proficient in creative presentation tools, including Keynote, PowerPoint, and Excel.
- Strong ability to ideate creative concepts independently and translate them into actionable marketing opportunities for advertisers.
- Proven experience managing multiple projects, tight deadlines, and workflow prioritization in a fast-paced environment.
- A team player with a flexible, cooperative spirit and the ability to collaborate with various teams and personalities.
- Enthusiasm for entertainment, film/TV, and a strong appreciation for THR.
- Solution-oriented mindset - proactive problem solver, strategic thinker, and quick learner driven to improve processes and outcomes.

As THR values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.