Marketing Specialist

This is a Full Time Job

Overview and Responsibilities:

We are seeking a creative and strategic Integrated Marketing specialist to support our advertising and events sponsorship sales team. This role combines strategic thinking with hands-on execution, developing compelling proposals, generating innovative campaign ideas, and creating marketing materials that drive revenue growth. The ideal candidate will serve as the creative bridge between our sales team and clients, translating business objectives into engaging marketing solutions.

Responsibilities include but are not limited to:

â- Create comprehensive, customized proposals for advertising and sponsorship opportunities that align with client objectives and showcase our media properties

â- Develop integrated campaign concepts that span multiple platforms and touchpoints

â- Collaborate with sales team to understand client needs and translate them into compelling marketing solutions

â- Research industry trends and competitive landscape to inform proposal strategies

â- Generate innovative marketing concepts and campaign ideas for potential clients across various industries

â- Develop creative briefs and campaign frameworks that demonstrate our capabilities and value proposition

â- Stay current with marketing trends, emerging platforms, and industry best practices

â- Brainstorm and present fresh approaches to traditional advertising and sponsorship models

â- Design and produce sales collateral, pitch decks, case studies, and promotional materials

â- Create compelling presentations that successfully communicate our media offerings and success stories

â- Develop branded templates and resources that maintain consistency across all client-facing materials

â- Create and regularly iterate media kit showcasing our platforms, audience composition and success metrics

â- Collaborate with design team or external vendors to produce high-quality visual assets

â- Support business development efforts through targeted outreach campaigns

â- Manage email marketing campaigns to nurture prospects and maintain client relationships

â- Assist with trade show planning, booth materials, and event marketing initiatives

â- Coordinate with PR team on thought leadership content and industry positioning

â- Track and analyze proposal success rates and campaign performance metrics

â- Provide insights and recommendations based on market feedback and campaign results

â- Maintain project timelines and ensure deliverables meet quality standards and deadlines

Basic Qualifications
â- 3 years of experience in marketing, advertising, or media sales support

Additional Qualifications
â- Strong writing and presentation skills with ability to create compelling, client-focused content; portfolio to showcase past work required

â- Proficiency in design software and presentation tools

â- Experience with CRM systems and marketing automation platforms

â- Knowledge of digital marketing, traditional advertising, and event marketing strategies

â- Excellent project management and organizational skills

â- Ability to work collaboratively with sales teams and understand revenue objectives

â- Experience in media, advertising agency, events agency or related industry

â- Background in integrated marketing campaigns across multiple channels

â- Understanding of media buying, sponsorship valuation, and ROI metrics

â- Experience with marketing analytics and performance measurement tools

â- Strong network within the advertising and marketing community

â- Strategic thinking with creative problem-solving abilities

â- Strong interpersonal skills & ability to build relationships with internal teams and clients

â- Detail-oriented with ability to manage multiple projects simultaneously

â- Adaptable and responsive to changing client needs and market conditions

â- Results-driven with focus on supporting sales goals and revenue targets