Account Executive: Earned Media + Influencer Rel.

This is a Full Time Job

Account Executive: Earned Media + Influencer Relations

We're adding an Account Executive to our integrated marketing and public relations team. If you'd like to work with trendsetting experiences, restaurants, consumer products, spirits and more, we'd like to hear from you.

Who we're looking for:
The ideal candidate would have a minimum of three years of experience, knowledge of - and experience with - pitching consumer products to media and working with influencers to secure dynamic paid and organic campaigns.

Career Responsibilities:
Account Management
Play an important role in the day-to-day account function of teams
Be a brand champion for your clients and build strong relationships with them

Creativity Drives Us
Participate in brainstorming sessions for programming and publicity beyond the role of the press office
Conduct research on trends, innovative brands, products and the industry to support the development of creative programming, client plans and new business proposals

Media and Influencer Engagement
Maintain regular day-to-day contact and close relationships with key press and influencers
Pitch and generate media placement in appropriate titles
Support team in development of media prep documents such as briefing sheets, run of show
Attend / staff shoots and/or interviews with select journalists / client
Analyze coverage across online, offline and blogs, and leverage added value from all PR activity
Manage all influencer campaign elements from ideation to execution to reporting
Recommend the optimal influencer approach relevant to a client's program objectives
Regularly identify and vet new and up-and-coming influencers for current and future programs
Create clear KPIs for the team on each project, allocate resources, track performance, manage budgets, and re-allocate/strategize as needed to achieve success
Stay on top of trends with knowledge of all major social platforms including Instagram, TikTok, Facebook, LinkedIn Twitter, Snap, etc.

Events
Assist with preparation and staffing of on-site at events.