Vice President, Communications

This is a Full Time Job

DESCRIPTION:

The Moment
Tennis Channel is redefining what a sports media brand can be—expanding from a linear network into a multi-platform powerhouse with live events, streaming apps, FAST channels, original programming, and a growing footprint in pickleball.
And we need the world to know that.

We're hiring a Vice President, Communications to lead the charge in telling our story—to fans, the press, the industry, and the culture at large. This is a solo-player role (for now) with executive visibility and creative runway. You'll craft and execute our PR strategy from the ground up—connecting the dots across internal departments, building media relationships that matter, and creating the tools and structure that elevate our voice. As the function evolves, this role may also collaborate closely with or provide oversight of our organic social presence to ensure a unified brand voice.

If you're a one-person powerhouse with sharp instincts, fast reflexes, and an eye for the headline—this is your court.
This role is based in our Santa Monica office.

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What You'll Own

Build the Narrative
• Own and evolve the Tennis Channel PR calendar, identifying internal moments that deserve external spotlight—across programming, events, partnerships, product, talent, and leadership
• Create processes and workflows that make cross-departmental storytelling easier, faster, and more strategic
• Craft press releases, talking points, briefing docs, and award submissions that break through the noise

Expand the Coverage
• Secure earned media across consumer, lifestyle, sports, entertainment, and trade verticals
• Cultivate strong relationships with press and thought leaders, including tournament and tour communications leads, brand partners, and platform stakeholders
• Drive proactive media pitching, editorial integrations, and executive/talent media opportunities

Shape the Strategy
• Translate business priorities into a cohesive comms strategy that supports tune-in, app growth, and brand awareness
• Manage press needs across all platforms: Linear, Streaming (App), FAST, and Digital (Tennis Channel, Tennis Channel 2, Tennis Channel App, Tennis Channel International FAST, tennis.com, Pickleballtv FAST, PBTV App)—with a close partnership to the Organic Social team to ensure messaging and amplification are aligned
• Collaborate closely with internal Marketing, Programming, Distribution, Partnerships, Product, Production, and Industry Relations teams

Operate Like an Agency
• Own metrics, reporting, and earned media valuation
• Support or lead crisis comms when needed with calm and clarity
• Partner with external PR firms or freelancers on a project basis, guiding tone, timing, and execution
• Prepare executives and talent for media appearances and interviews
• Collaborate with the Social Media team to translate communications priorities into fan-facing narratives on owned channels when needed

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What You Bring
• 10 years of public relations or communications experience in media, sports, or entertainment
• Killer instincts for what makes news—and how to frame it in ways that editors and audiences care about
• Rolodex of press contacts across multiple verticals, from Deadline to Digiday to The Athletic
• Strong writing chops with the ability to flex voice across channels and contexts
• Experience working cross-functionally in fast-moving environments with shifting priorities
• Proven ability to drive and deliver in a solo capacity—while building towards a scalable function
• Familiarity with how communications and organic social strategies complement one another—able to partner closely with social leads to create a unified brand voice
• Confidence working directly with senior leadership, on-air talent, and high-profile partners
• A love for tennis or live sports is a plus—but a passion for storytelling is non-negotiable

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Why This Role
You'll report directly to the SVP of Marketing.